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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination
Whitepaper | SEO

The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

6y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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Social Media Engagement Checklist
Whitepaper | Social Media Marketing

Social Media Engagement Checklist

6y

Social Media Engagement Checklist

Brands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...

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AI-Based Personalization Provides 10%+ Revenue Uplift
Whitepaper |

AI-Based Personalization Provides 10%+ Revenue Uplift

6y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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2020 Creative Trends
Whitepaper | Display Advertising

2020 Creative Trends

6y

2020 Creative Trends

Get ready for the year ahead with our guide to the latest styles based on billions of image, video and  downloads. Bright colors, cartoon faces, and o...

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5 Tips For Amplifying Your Brand With Purpose Driven Creative
Whitepaper | Campaigns

5 Tips For Amplifying Your Brand With Purpose Driven Creative

6y

5 Tips For Amplifying Your Brand With Purpose Driv...

People around the world in every age group and at every income level are becoming more socially conscious. According to a 2018 Edelman study, 64 perce...

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CDP vs DMP vs CRM
Whitepaper | CRM

CDP vs DMP vs CRM

6y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success
Whitepaper | Digital Marketing

Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Su...

6y

Beyond Ad Verification: Capturing Consumer Attenti...

Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than eve...

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Winterberry Group's Customer Data Platform benchmark report
Whitepaper | Analyzing Customer Data

Winterberry Group's Customer Data Platform benchmark report

6y

Winterberry Group's Customer Data Platform benchma...

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...

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The State of First Party Marketing
Whitepaper | Marketing Technology

The State of First Party Marketing

6y

The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...

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Global eCommerce Benchmark Report 2020
Whitepaper | Email Marketing

Global eCommerce Benchmark Report 2020

6y

Global eCommerce Benchmark Report 2020

Customer experience is key for brands that want to achieve growth in 2020. A customer-centric strategy is based on a series of tactics that aim to mak...

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