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The problem with AB testing ... and why real-time personalization is the future
Whitepaper | Data & Analytics

The problem with AB testing ... and why real-time personalization is the fu...

7y

The problem with AB testing ... and why real-time ...

Marketing, especially for e-commerce all come down to the numbers.  For marketers the key success areas must be met equally with customer engagement, ...

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The Marketing Technology Awards 2019
Whitepaper | Events & Awards

The Marketing Technology Awards 2019

7y

The Marketing Technology Awards 2019

There are three overarching categories of the awards: technologies, use of technologies, and people. The “Technology Categories” were 50% scored/voted...

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To Win at Amazon Advertising, You Must Think Like Amazon
Whitepaper | Display Advertising

To Win at Amazon Advertising, You Must Think Like Amazon

7y

To Win at Amazon Advertising, You Must Think Like ...

From its humble beginnings as an online bookstore startup to now one of the world’s most valuable brands, Amazon is much more than just a retail...

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Data Wars: A deep dive into the transformation of retail
Whitepaper | Retail

Data Wars: A deep dive into the transformation of retail

7y

Data Wars: A deep dive into the transformation of ...

The idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline ...

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Time is Money: Your Path to ROI in Today's Multi-Channel World
Whitepaper | ROI Marketing

Time is Money: Your Path to ROI in Today's Multi-Channel World

7y

Time is Money: Your Path to ROI in Today's Multi-C...

An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...

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Weapon of Mass Conversion: Digital Analytics and eCommerce Guide
Whitepaper | Ecommerce & Sales

Weapon of Mass Conversion: Digital Analytics and eCommerce Guide

7y

Weapon of Mass Conversion: Digital Analytics and e...

1.66B people worldwide make online purchases, representing 60.2% of the world's internet users. It's important to know the right actions to take wh...

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How sports brands are using User Generated Content to stand-out in a niche market
Whitepaper | Sports & Entertainment

How sports brands are using User Generated Content to stand-out in a niche ...

7y

How sports brands are using User Generated Content...

Sport brands fizik and Lazer Sports are using authentic user generated content (UGC) to stand out in a niche market to engage their customers. In a ni...

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How Deploying and Managing Multiple Marketing Automation Instances Will Change the Game
Whitepaper | Marketing Automation

How Deploying and Managing Multiple Marketing Automation Instances Will Cha...

7y

How Deploying and Managing Multiple Marketing Auto...

63% of companies who out-compete their rivals use some form of Marketing Automation. The challenge for distributed enterprises – organizations with mu...

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Start Small & Grow: The Best Approach for Making the Most of Your Data
Whitepaper | Data-Driven Marketing

Start Small & Grow: The Best Approach for Making the Most of Your Data

7y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

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The Cutting Edge of eCommerce
Whitepaper | Ecommerce

The Cutting Edge of eCommerce

7y

The Cutting Edge of eCommerce

Any brand with an eCommerce presence knows all too well the power of content marketing. Using authentic customer content more effectively, however, al...

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