Sometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleHome Internet access for blue-collar workers is growing faster than any other occupational group, surging 52 percent since March 2000, according to Ni...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleA former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...
View articleAn online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleHigh prices and a lack of education about the value of broadband connections are among the reasons Jupiter MMXI predicts slow adoption of high-speed I...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
View articleCompanies will spend between $5 million and $23 million to integrate into online markets, according to Forrester Research, which means e-marketplaces ...
View articleScooters may be getting all the attention (and sales) these days, but there are other cool 21st-century transportation devices on the market (or just ...
View articleThe world hasn't all gone online yet. But Dana says there is one niche, a big niche, where we are taking over. Read More...
View articleMiramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleWorldwide revenues in the corporate e-learning market will surpass $23 billion by 2004, according to IDC. Not too bad when you consider the market was...
View articleThe Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
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