Spedia Launches Ad-Blocking Service
Media

Spedia Launches Ad-Blocking Service

25y Christopher Saunders

Spedia Launches Ad-Blocking Service

The pay-for-surf firm's new service "kills" interstitials and pop-ups, in addition to turning text into hyperlinks. Read More...

View article
Real Media Expands Rich Media Capabilities
Media

Real Media Expands Rich Media Capabilities

25y Christopher Saunders

Real Media Expands Rich Media Capabilities

The New York-based ad network beefed up its support for various rich media formats, inking deals with several new and established technology providers...

View article
24/7 Media, L90 Launch Niche Marketing Tools
Media

24/7 Media, L90 Launch Niche Marketing Tools

25y Christopher Saunders

24/7 Media, L90 Launch Niche Marketing Tools

Two online ad networks are adding products that appeal to smaller Web publishers and marketers. Read More...

View article
Microsoft Under FTC Scrutiny About Ad Practices
Media

Microsoft Under FTC Scrutiny About Ad Practices

25y Christopher Saunders

Microsoft Under FTC Scrutiny About Ad Practices

The Redmond giant offers to settle with regulators regarding some deceptive ads for its PocketPC platform. Read More...

View article
For Content's Sake, Collaborate
Media

For Content's Sake, Collaborate

25y Susan Solomon

For Content's Sake, Collaborate

Did your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...

View article
EarthLink Debuts Spots Highlighting Privacy Policies
Media

EarthLink Debuts Spots Highlighting Privacy Policies

25y Christopher Saunders

EarthLink Debuts Spots Highlighting Privacy Polici...

The Atlanta-based ISP targets AOL, NetZero and Juno with a new round of ads. Read More...

View article
Strategies for Achieving Momentum
Email

Strategies for Achieving Momentum

25y Kim MacPherson

Strategies for Achieving Momentum

A sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...

View article
Asian Internet, PC Markets Prepare for Takeoff
Audience

Asian Internet, PC Markets Prepare for Takeoff

25y Michael Pastore

Asian Internet, PC Markets Prepare for Takeoff

Led by China, the number of active Internet users and PC owners in the Asia-Pacific region will increase dramatically in the coming years, according t...

View article
MatchLogic Unveils New Offering
Media

MatchLogic Unveils New Offering

25y Christopher Saunders

MatchLogic Unveils New Offering

The ad serving company shores up its product line with a partially outsourced campaign system. Read More...

View article
Broadband Makes Move Toward Mainstream Users
Data insights

Broadband Makes Move Toward Mainstream Users

25y Michael Pastore

Broadband Makes Move Toward Mainstream Users

Broadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...

View article
Meredith Signs With DoubleClick
Media

Meredith Signs With DoubleClick

25y Beth Cox

Meredith Signs With DoubleClick

Ad network will rep for BetterHomesandGardens.com, LadiesHomeJournal.com andFamilyMoney.com. Read More...

View article
Consumers Want Online Content for Free
Audience

Consumers Want Online Content for Free

25y rumo

Consumers Want Online Content for Free

It's one of the oldest debates on the Internet: Should sites charge for content. It began with information content and now it applies to audio, video,...

View article
IAB Approves New Ad Sizes
Media

IAB Approves New Ad Sizes

25y Christopher Saunders

IAB Approves New Ad Sizes

As expected, the industry group released its new guidelines, designed to boost marketers' interest in Web media by making it easier to buy, sell, and ...

View article
IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

25y Team ClickZ

IAR Bits and Bytes for Friday

Annotate Rolls Out New Version; DoubleClick Boosts E-mail Repping; Beyond Interactive is tapped for Australian Work Read More...

View article
Beware... They're Everywhere
Email

Beware... They're Everywhere

25y Alex Sirota

Beware... They're Everywhere

Who are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...

View article
DoubleClick to Buy FloNetwork in Bid to Beef Up E-mail Unit
Media

DoubleClick to Buy FloNetwork in Bid to Beef Up E-mail Unit

25y Christopher Saunders

DoubleClick to Buy FloNetwork in Bid to Beef Up E-...

Following the collapse of its acquisition of NetCreations, speculation had been brewing about what DoubleClick would do to boost its e-mail practice. ...

View article
Cool Tools for the Affiliate Manager
Marketing

Cool Tools for the Affiliate Manager

25y Shawn Collins

Cool Tools for the Affiliate Manager

Being an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Read More...

View article
A New Model for Online Media Relations?
Marketing

A New Model for Online Media Relations?

25y Len Stein

A New Model for Online Media Relations?

How does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...

View article
The Internet Telephony Revolution: Anyone There?
Marketing

The Internet Telephony Revolution: Anyone There?

25y David Gumpert

The Internet Telephony Revolution: Anyone There?

Wanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...

View article
Who's Spending Your Time?
Marketing

Who's Spending Your Time?

25y Gerry McGovern

Who's Spending Your Time?

With its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...

View article
Career Sites Profit from Dot-Bust
Audience

Career Sites Profit from Dot-Bust

25y Michael Pastore

Career Sites Profit from Dot-Bust

The dot-com fallout isn't hurting everyone in the online space, just ask career sites. Traffic to the 20 leading career-related Web sites increased 47...

View article
IAB Expected to Approve New Ad Sizes
Media

IAB Expected to Approve New Ad Sizes

25y Christopher Saunders

IAB Expected to Approve New Ad Sizes

Reportssuggest that the industry group might be jumping on the bandwagon to support the emerging ad types appearing on several online publishers' site...

View article
Balance Direct Response Campaigns With Branding
Media

Balance Direct Response Campaigns With Branding

25y Adam Posman

Balance Direct Response Campaigns With Branding

Strategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...

View article
Rethinking Low Frequency Caps
Marketing

Rethinking Low Frequency Caps

25y Jeffrey Graham

Rethinking Low Frequency Caps

The narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...

View article
Physicians' Web Sites, eHealth Plans Mark Future of Healthcare
Audience

Physicians' Web Sites, eHealth Plans Mark Future of Healthcare

25y Michael Pastore

Physicians' Web Sites, eHealth Plans Mark Future o...

Like many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...

View article
The 'M' in M-Commerce Stands for Marketing
Data insights

The 'M' in M-Commerce Stands for Marketing

25y Michael Pastore

The 'M' in M-Commerce Stands for Marketing

When all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...

View article
Introducing: Advertising Technology
Media

Introducing: Advertising Technology

25y Claudia Bruemmer

Introducing: Advertising Technology

Our Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...

View article
Excite Loosens Ties to Enliven
Media

Excite Loosens Ties to Enliven

25y Christopher Saunders

Excite Loosens Ties to Enliven

The broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...

View article