Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...
View articleOver the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmati...
View articleTom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transfo...
View articlePaid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...
View articleEcommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online...
View articleIncreasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleIn 2012 a seismic shift took place. Amazon surpassed Google as the top destination for U.S. online shoppers. Today, Amazon is not only the undisputed ...
View resourceSocial media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...
View articleCybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across...
View articleLead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...
View articleAs digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...
View articleTwo recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...
View articleModern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...
View articleAll last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...
View articleAs you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...
View articleCart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...
View articleThe high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...
View articleJust as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleOnly 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...
View articleUnderstanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth an...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleAccording to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
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