InfoSpace.com Inc. and Mitsui Comtek Corp. formed a strategicalliance to provide InfoSpace.com's technology and content services, includingads, on Mit...
View articleINEX Corp. in Toronto, a provider ofe-commerce applications, and marketing firm WebPromote in Libertyville, IL,formed a strategic partnership to provi...
View articleAd-backed e-mail service Juno Online Services signed a strategicmarketing agreement with Comtrad Industries , a direct responsemarketer, to offer Comt...
View articleCoolSavings , an Internetcoupon and relationship marketing company, said that Australian-basedinternational property and financial services group Lend...
View articleHiway Technologies Inc. signed an agreement with LinkExchange Inc. to be the exclusive provider of domain registration services for the Web ad network...
View articleDoubleClick Inc. in New York and AdKnowledge in Palo Alto, CA said they formed a strategic partnership to increase the efficiency and effectiveness of...
View articleLos Angeles-based REALTOR.COM said it joined forces withWaltham, MA-based Lycos Inc. in an exclusive multi-yearagreement to promote the home buying se...
View articleCareerMosaic , an employment ad site,formed a strategic alliance with Lycos to provide its users with access toCareerMosaic's jobs database. Read More...
View articleMicroStrategy , a relational onlineprocessing vendor, and ESPN CHILTONSports Poll , a provider of marketing information about sports fans,launched Spo...
View articleHow effective is the Web in branding products and services? That and othermarketing/advertising issues will be addressed in the two-day Adweek Forum,p...
View articleNarrative Communications Corp. demonstrated a solution for commerce-enabled Web advertisements that allowcredit card transactions in a banner environm...
View articleMost beauty brands treat professionals as a distribution channel. They court them at trade shows, offer wholesale pricing, and hope the endorsement fo...
View articleThe fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleLauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleWhen Saatva CEO Ron Rudzin watched coverage of the Paris Olympics, he read that athletes were unhappy with their sleeping arrangements in the village....
View articleThe budget line tells you everything. Right now, across most DTC and omnichannel brands, CTV spending sits inside the brand budget. The measurement mo...
View articleWhen generative AI made content production essentially free, it also made brand indistinction nearly universal. The result, now visible across virtual...
View articleMost founder stories from 2008 begin with a pitch deck. Brent Ridge, MD begins with a layoff and a goat. He was thirty years old, working as Director ...
View articleKnow Your Customer Before You Know Your Channel Multiple sessions on day 2 came back to the same starting point: you cannot build community, pick the ...
View articleAI came up in almost every room today. It was not the real subject. The real subject was identity: whether a brand knows what it stands for clearly en...
View articleThe brands on stage at Pulse eCommerce Summit 2026 are performing. What was striking, across two days in London, was how consistently the explanations...
View article“Advertising is no longer a broadcast sent into the world and measured weeks later. Through agentic AI and connected data layers, it becomes a l...
View articleTL;DR Every measurement vendor in 2026 claims full-funnel, privacy-safe, AI-ready measurement. The evaluation problem is separating credible capabilit...
View articleTL;DR Signal loss from iOS14+ ATT, Chrome cookie deprecation, and GDPR/CCPA enforcement has degraded the click-tracking infrastructure that multi-touc...
View articleTL;DR Media mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing answer different questions and are strongest when used toget...
View articleThere is a specific kind of brand problem that established companies rarely talk about openly: the moment when your loyal customers are aging out, and...
View articleTL;DR Last-click attribution credits the final touchpoint before a purchase, which over-credits bottom-funnel tactics and ignores the impressions, upp...
View articleThe word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “Reddit” because the...
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