Analyzing the best ecommerce platforms for SEO
Digital Marketing

Analyzing the best ecommerce platforms for SEO

5y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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The five latest Google Ads features and how to make the most of them
Digital Advertising

The five latest Google Ads features and how to make the most of them

5y Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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How conversational analytics helped StarKist grow their tuna pouch category by 75 percent
Analytics

How conversational analytics helped StarKist grow their tuna pouch category...

5y Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

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Selecting a Customer Data Platform: Gartner Market Guide
Whitepaper | Marketing

Selecting a Customer Data Platform: Gartner Market Guide

5y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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Open banking: is this technology the future of finance?
Disruptive MarTech

Open banking: is this technology the future of finance?

5y Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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Giving your storytelling impact: it’s all in the delivery
Content

Giving your storytelling impact: it’s all in the delivery

5y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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45% of retailers plan to spend more on social media advertising in 2021 vs 2020
Digital Advertising

45% of retailers plan to spend more on social media advertising in 2021 vs ...

5y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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A data-centric customer acquisition playbook for insurance companies
Data

A data-centric customer acquisition playbook for insurance companies

5y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account
Data insights

Why 2021 is the year of the account

5y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How cloud offerings could transform business in the next decade
Analytics

How cloud offerings could transform business in the next decade

5y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Survey: Social media, marketing and the impact of the news
Digital Marketing

Survey: Social media, marketing and the impact of the news

5y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

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AI-powered chatbots deliver personalization at scale
AI & Automation

AI-powered chatbots deliver personalization at scale

5y Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How to upgrade your virtual sales enablement approach for long-term success
Digital Marketing

How to upgrade your virtual sales enablement approach for long-term success

5y Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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The secret to developing a healthy obsession with the customer
Content

The secret to developing a healthy obsession with the customer

5y Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021
Content

Elevating customer service in 2021

5y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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5 tips for measuring consumer attention in advertising
Digital Advertising

5 tips for measuring consumer attention in advertising

5y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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Omnichannel Marketing Excellence: The growing role of customer data platforms
Whitepaper | Analyzing Customer Data

Omnichannel Marketing Excellence: The growing role of customer data platfor...

5y

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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How marketers are embracing hyper-personalization in 2021
Content

How marketers are embracing hyper-personalization in 2021

5y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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An agile marketing plan is essential to long term customer success
Digital Marketing

An agile marketing plan is essential to long term customer success

5y Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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How automation solves the problem of product feed and retail ad management
AI & Automation

How automation solves the problem of product feed and retail ad management

5y Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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The three pillars to overcome SaaS marketing complexity
Digital Marketing

The three pillars to overcome SaaS marketing complexity

5y Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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Building a community and culture experience to keep remote employees engaged
Digital Marketing

Building a community and culture experience to keep remote employees engage...

5y David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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How to Measure Consumer Attention: A Step-by-Step Guide
Whitepaper | Advertising & Promotion

How to Measure Consumer Attention: A Step-by-Step Guide

5y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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How to Measure Consumer Attention: A Step-by-Step Guide
Whitepaper | Advertising & Promotion

How to Measure Consumer Attention: A Step-by-Step Guide

5y

How to Measure Consumer Attention: A Step-by-Step ...

There are many different kinds of advertising that marketing experts have in play at any given moment – but building a powerful understanding of perfo...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth
Digital Marketing

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P cha...

5y Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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How should you share content for lead nurturing?
Content

How should you share content for lead nurturing?

5y Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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How to bridge the sales gap with experiences that matter
Commerce & Sales

How to bridge the sales gap with experiences that matter

5y Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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6 Priorities for digital decisionmakers in 2021
Whitepaper | Digital Marketing

6 Priorities for digital decisionmakers in 2021

5y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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