In search of sure-fire marketing rules? Then this article isn't for you. Some marketing gurus claim they've nailed down "rules" guaranteeing success i...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleThe number of Canadian small businesses connecting to the Internet seems to have leveled off, a survey by SES Research found, but online businesses ar...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleWhat do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an aff...
View articleAgencies -- traditional or interactive -- build brands. Brands that succeed have marketing strategies that weave together online and offline efforts, ...
View articleFlush with new cash, the online sweepstakes ASP said it's partingways with its Alley-based incubator. Read More...
View articleBusinesses have one big advantage over organisms in an evolutionary scenario -- they can both learn from experience and acquire new traits over time. ...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleBroad branding refers to a 360-degree view -- a total branding plan that should aim to secure links between media channels, promoting positive synergy...
View articleConsumer packaged goods firms are shying away from spending money onportal ads, in favor of the targeted audiences offered by special-interestsites. R...
View articlePets.com: Gone to the big kennel in the sky. Priceline.com: Hung out to dry. The list goes on. Don't want your name on it? Then embrace CRM. Companies...
View articleMore changes in Omnicom's Communicade interactive shop portfolio. Read More...
View articleThe industry leader is the latest to come out with statisticssupporting online advertising's branding potential. Read More...
View articleInteractive television will grow at a rate of 83 percent annually through 2005, found Jupiter Media Metrix. But a closer look at an iTV market high on...
View articleIt's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time. Read Mo...
View articleFormer chief operating officer Jean-Phillippe Maheu moves to role of CEO after Jeff Dachis steps aside. Read More...
View articleAn email campaign that generated a 20 percent click-through rate and saw fewer than 0.5 of recipients unsubscribe. Fantasy? No. Awesome? Totally. Read...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleAT&T's rigid approach to distribution became a major news event when the company became entangled in the bankruptcy and shutdown of NorthPoint Communi...
View articleWhy is NBC even bothering with trying to acquire NBCi, when the company's future as a search resource is now very much in doubt? Danny gets the real d...
View articleCompanies continue to experiment with online advertising, according to research by Nielsen//NetRatings and AdRelevance, and so far it appears high-tec...
View articleBrilliant campaigns. Shining examples. Everyone glowing with success. Not just another day in the sun. Read More...
View articleMore than half of the top 100 advertisers are from the traditionalside of the fence -- good news for an industry soured on dot-com dollars. Read More...
View articleWith losses mounting each quarter, a high proportion of its common shares outstanding and a depressed stock price, the company had no choice but to pe...
View articleIs the Internet a lost cause for media, a black hole for advertisers? Of course not! Those with the most to gain must now prove the viability of the m...
View articleDespite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleThe women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...
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