Who is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...
View articleDoubleClick officially launched its research unit, repackaging existing research products to appeal to agencies and traditional clients. Read More...
View articleUnless you're making money as a speculator, the cost of domain names is a bugaboo. Luckily, Dana proposes two viable solutions. Read More...
View articleEmail is cheap, ubiquitous, and dangerous enough to highlight the need for organizations to change the way they manage their marketing processes. Read...
View articleDigital Pulp lands new clients; Real Media weathers "Storm of the Century;" Search Engine Optimizer gives guarantees. Read More...
View articleThe online loyalty and e-mail marketer says management changes and a new focus on financial services clients will pull it through the current rough pe...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleWhile the ad rep firm is trimming operations, executives say it's now positioned to take advantage of traditional advertisers' increasing interest in ...
View article"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleThere's yet another study that attempts to classify Internet users by putting them into categories. This time, the study is by Booz-Allen & Hamilton a...
View articleDo you "get it" -- the Internet, that is? Well, Dana says maybe if we start listening to people outside Internet commerce, we can profit, too. Read Mo...
View articleThe road to dot-com hell is paved with what once seemed like good ideas. The Cult of Stickiness has built its temple with the same stuff that that roa...
View articleAdvertisers limit their branding potential when they use visuals alone. It pays to bring sound into the picture. The goal? To create an experience tha...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleIt's good news for the New York-based ad network, and for theindustry. Read More...
View articleThe New York-based research giant forces PC Data out of the tracking business, and slaps two others players with lawsuits. Read More...
View articleAgency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...
View articleWhat do you want to be when you grow up? According to Dana, it's a tough question, but the time has come in this dot-bomb economy to demand the truth ...
View articleThe troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleWhere lambs have nibbled, silent move / The feet of angels bright; / Unseen they pour blessing / And joy without ceasing / On each bud and blossom, / ...
View articleThe battered interactive shop lands an agreement to developadditional sites for CBS Entertainment. Read More...
View articleFixed wireless high-speed Internet access offers broadband without the last-mile bottlenecks. That's part of the reason Frost & Sullivan projects the ...
View articleHas design gone wrong on the Web? Young designers believe the hype that style is all that matters. Gerry believes Web design should be centered around...
View articleThe pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key po...
View articleHow can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is ...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleThe troubled ad network continues its effort to streamline and refocus by selling its site-side research business. Read More...
View articleB2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...
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