In the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...
View articleThe ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...
View articleAndy gets a lot of mail from web site publishers struggling to make their sites more "sticky." The best advice he can give? Take a deep breath. Relax....
View articleShawn gathers 2001 resolutions and expectations from some of the leading voices in the industry as we teeter on the brink of an economic recession. Re...
View articleThe firm is betting that incentivising users with offers of cash and free trips will boost ad clickthroughs and awareness. Read More...
View articleDrivers in Boston will have to get used to another distraction whileon the roads next month. Read More...
View articleOnline auction site finds TV ads are proving to be more effective. Read More...
View articleConceived, funded and launched inside of one year, the marketing and e-commerce application service provider reportedly has now come full circle. Read...
View articleScattered among the e-commerce ruins, stock market crashes, and dot-com layoffs lay aspects of our business that we should be thankful for. Read More...
View articleNielsen//NetRatings, Media Metrix, and PC Data don't exactly agree on when the peak of the 2000 holiday shopping season hit the Internet, but it does ...
View articleAre you thinking about becoming an entrepreneur? Remember: When you've found a need, you've found an opportunity. Read More...
View articleOr was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...
View articleThe New York-based i-shop continues its effort to cope with growing shareholder concerns and executive changes. Read More...
View articleThe True North interactive shop said it has cut some positions and lined up deals to secure funding in a time of "considerable industry uncertainty." ...
View articleA lot of online media goes unsold, maybe as high as 60 percent or more. Sellers speak of "rate card integrity," deviating only slightly from stated ra...
View articleKate Everett-Thorp will retain the top spot at San Francisco-based digital agency, whilethe COO will assume the president post. Read More...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleMP3.com aims to expand its business through a marketing deal with one of the Big Five music companies. Read More...
View articleThe i-shop is hunting for a new CEO as it aims to boost EBIDTA profitability. Read More...
View articleOne Web site thinks it's found a way to skirt the $2 million-plus price tag on Super Bowl spots. Read More...
View articleThanks to an increase in Web-enabled systems for customer interaction, CRM services are becoming more important for companies, according to Dataquest ...
View articleThe online advertising exchange is set to begin licensing its technology to media companies. Read More...
View articleFueled by an acceleration in technological changes and a decrease in technology equipment lifecycles, US IT equipment leasing industry revenues are ex...
View articleFind out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them...
View articleChanging habits and launching a new exercise program is never easy -- for people or corporations. The best thing Gates and Case can do is join their b...
View articleDoes your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleNow that the AOL Time Warner merger is a done deal, it's only a matter of time before the suits at Time Warner do to Steve Case what they did to Ted T...
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