Does your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleNow that the AOL Time Warner merger is a done deal, it's only a matter of time before the suits at Time Warner do to Steve Case what they did to Ted T...
View articleA new company with close ties to CMGI's battered ad network aims to be a player in the wireless marketing space. Read More...
View articleThe pay-for-performance player aims to bolster its customer acquisition offerings with the addition of Z Media. Read More...
View articleNow that everyone in the US knows the pros and cons of practically every method of voting, a Gartner Group survey looks at what types of electronic or...
View articleTraditional advertisers with a few years of e-marketing experience are increasingly savvy, strategic, and streetwise when it comes to hiring and manag...
View articleAfter throwing money at customer service and infrastructure, e-tailers have shown improvement over last year's holiday season, according to Andersen C...
View articleChris delves deeper into his examination of tracking and analysis tools. His focus this week: reporting and analytics. Read More...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleAfter a hard year, the Alley-based firm said it's shopping for a new agency to service it globally. Read More...
View articleThe increasing availability of new services, such as digital basic, video-on-demand, and interactive TV, will push the number of US households subscri...
View articleYahoo!'s Fusion Marketing strikes again, inking Subway to its roster of offline clients. Read More...
View articleIt used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here...
View articleIt turns out the early enthusiasts were right: The World Wide Web really does level the playing field. And it's leveling one company after another rig...
View articleProfessional services firm pulls back on expansion; names new CEO. Read More...
View articleWith a $100 million cash hole to fill, marchFIRST needed a partner who was bold, daring, and willing to risk some hard cold cash on the troubled eBusi...
View articleSales reps often have to ask advertisers tough or sensitive questions. Anne provides examples of key questions for sales reps and tells you how to cus...
View articleShoppers continue to use the Internet to make purchases this holiday season, according to Nielsen//NetRatings, which reported a spike in holiday shopp...
View articleThe San Francisco ad technology and media buying company said it's still on-track to hit profitability in late 2001, thanks to staff cuts. Read More...
View articleMore Canadians are using the Internet to do their banking, according to a survey by Canadian Facts, but the Net, automated machines, and telephone ban...
View articleA report by PC Data has found that 35 percent of home Internet users plan to purchase console or PC games during the 2000 holiday season, and that PC ...
View articleHere are five simple points guaranteed to make the difference between e-tailing's 1999 and 2000 holiday seasons. This year is e-tailing's last chance ...
View articleJust hours after Wednesday night's holiday party, the company said it would take steps to "align its capacity" to serve changing demand. Read More...
View articleThe online auction giant and the Detroit-based automobile maker will work to promote their respective brands. Read More...
View articleThe firm will abandon its ad-supported strategy and hopes that customers are willing to pay for calls routed through the Internet. Read More...
View articleIn a deft advertising play, service provider First World is puttingthe finishing touches on a game designed for IT managers. Read More...
View articleThere is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Read More...
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