In a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleThe embattled video game company hopes its new advertising campaign and revived "Sega Scream" will support its new online gaming platform. Read More...
View articleQuality content is invaluable to those of us who use the Internet. The day's not far off when people will be willing to pay for high-quality content, ...
View articleImagine sitting at your desk fielding 50-plus calls a day from people who call you only because they have your number. Sound bizarre? It is. But it's ...
View articleOne-to-one marketing... personalized content and information... targeted advertising... All of these ideas have been the big promise of the web since ...
View articleMany sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...
View articleA staggering deal nets DoubleClick the content portal's business until 2010. Read More...
View articleTo the surprise of absolutely no one, a study by Andersen Consulting found that the US is leading the global e-commerce race, and major differences st...
View articleThe consumer giant tapped two WPP agencies for a vague but future-looking goal. Read More...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
View articleThe two companies hope to gain a lock on the international onlinead-buying market by joining their products. Read More...
View articleThe marcomm portal stays afloat with an infusion of cash for operating expenses. Read More...
View articleBolt.com signed an agreement offering exclusive sponsorshiprights to the consumer-goods behemoth. Read More...
View articleVenture capital hasn't dried up for advertising technology plays. Read More...
View articleIf you're reading this at your desk, you're working too hard. Enjoy your Labor Day: Fire up the grill, go to the beach, do whatever it takes to take a...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleCommunication is an essential component of a successful affiliate program. Practically every affiliate program sends out a newsletter, but, unfortunat...
View articleLegal experts express concern about an online contest's opt-in entry requirements. Read More...
View articleThe Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...
View articleEver seen a computer-generated fractal? Mysterious and organic, it represents infinity in animage generated from a single equation. Sean sees a connec...
View articleAs the web continues its fast and exponential growth, search and navigation become more important and less satisfying. Audience segmentation is the na...
View articleKnowledgeCube hopes to get its companies out of the dot-com industry's well-known brand muddle. Read More...
View articleA survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...
View articleThe meaning of the phrase "exclusive" seems to be at issue in an advertising alliance signed by China portal Sohu.com and 24/7 Media Asia last week. R...
View articleOK, we may be getting older, but we're also going blind reading the copy on most web sites. Every day, we find ourselves inching ever closer to our co...
View articleIn its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...
View articleA new study suggests online retailers are taking steps to increase overall profitability. Read More...
View article