Traditional media buyers use competitive spending analysis. It isn't the most accurate thing in the world because it's impossible for any research com...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleConcerns over consumer privacy on the Internet touch the nation'shighest office. Read More...
View articleAs you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product fo...
View articlePlenty of money will be thrown at online advertising in the coming years, despite a number of hurdles and a slowing growth rate, according to a pair o...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleCMGI's flagship advertising company takes charge of its destiny inJapan. Read More...
View articleAn interesting trend has changed consumer marketing. As more information is available to consumers, they become more jaded, cynical, and savvy about m...
View articleAfter placing your insertion orders, did you ever have a rep from some of the sites that didn't make the final plan call and ask why? It's reasonable ...
View articleCMGI and Compaq make a multi-million investment, shoring up their interest in Engage. Read More...
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View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleThe Internet prognosticators at Jupiter release a glowing reportabout the future of online advertising. But there are caveats. Read More...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleIn politics, having a "controlling legal authority" doesn't guarantee things will go the way you want. You also need leverage. Dana explains the vario...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleThe biggest gap in Internet adoption rates in the US exists between rich and poor, not between ethnic groups, according to research by Jupiter Communi...
View articleWhen the price of something in high-demand is fixed at an artificially low price, hoarding is the natural result. The difference between the set price...
View articleWord of mouth is largely responsible for the online success of Hotmail, Matt Drudge, and even the early days of Amazon.com, but how can you ensure wor...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThe recruiter is reorganizing its overseas operations. Read More
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