In the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleLoyalty marketer FreeRide.com Monday launched the test phase of what will eventually bea national advertising campaign, encompassing radio, newspaper,...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleNike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a televisioncampaign designed to drive viewers to its...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleFreeRide.com and Vianet are teaming to provide video e-mail programsenabling opportunities for increased personalization, targeted messaging andhigher...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleAd solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cashworth $85 m...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleAmazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...
View articleThere is a serious Y2K problem, after all, and it originates from Cybercash's ICVerify unit, recently victimized by a cracker-embezzler who tried to p...
View articleUCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....
View articleE-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...
View articleAmerica Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleThere are more than 33 million women online in the US, according to Cyber Dialogue, and their concerns over the security of online transactions have k...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
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