In an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...
View articleInteractive agency K2 Design Inc. posted net income for thethird quarter of $266,000, compared to a loss for the same period last yearof $339,000. Rea...
View articleOnline loan marketplace LendingTree Inc. selected Mullen as the agency of record for thecompany's $50 million national advertising account. Read More...
View articleA thousand pundits will tell you that the journey to small business success is powered by passion and vision. That's true. In part. However, passion a...
View articleOnline marketing company and ad network Media Inc. is offering a millenniumsponsorship package called "Win Your Ultimate New Year Resolution" promotio...
View articleTom has a coffee maker thatmakes espresso, cappuccino and a bunch of other stuff. But he doesn't use all the features because it's not intuitive. Whet...
View articlePatients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
View articleLycos Inc. launched a network-wide rewardsprogram built in conjunction with Netcentives Inc., a provider ofInternet loyalty programs. Read More...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
View articleInternet postage company E-Stamp Corp. launched a brand marketingcampaign designed to position the company as the Internet postage providerfor small o...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleThe race is on to understand the customer. We have the technology to tailor web content based on the interests of visitors. We are able to drop ads in...
View articleAvenue A Inc. said it has been chosen asonline media agency of record for online travel service Expedia.com. Read More...
View articleFood-oriented Web site operation Epicurious.com will launch a new $10million advertising campaign on Oct. 29, including for the first time,television ...
View articleNick thinks it's a miracle that anyone ever buys anything online. As the months pass by, some e-commerce sites will win simply because they make shopp...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleReal-time e-marketing services provider Cogit.com and R.L. Polk, a supplier of lifestyle anddemographic data, established a partnership to provide e-m...
View articleEveryone seems to know that jewelry will lag in its move to the web. It's hard to bring out the emotional attachment that leads to a purchase online. ...
View articleWarp 10 Technologies Inc. went live with MediaLot.com, a collaborative project andasset management tool site for creative project professionals. Read ...
View articleEuropean and American firms are not taking advantage of the the Internet's opportunities in Europe, according to research done by both Pricewaterhouse...
View article24/7 Media Inc. added 13 new Web sites tonine of its content channels in The 24/7 Network. Read More...
View articleDespite the big hoo-ha coming from the Left Coast about Big Money, Dana has a confession to make. He wouldn't want to be Bill Gates. Having a huge for...
View articleAs wireless continues it reign as one of the top Net strategies, 24/7 Media venture 24/7 Europe Wednesday laid its claim to the creation of the world'...
View articleInternet agency Quantum Leap Communications, asubsidiary of Leapnet Inc., opened a new Customer Development Group based inSan Francisco. Read More...
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