K2 Design Appoints Two Directors
Media

K2 Design Appoints Two Directors

27y Beth Cox

K2 Design Appoints Two Directors

Interactive agency K2 Design Inc. named P. Scott Munro ofSavoir Technology Group Inc. and David Sklaver of Artustry Partnership to itsboard of directo...

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Get Real Before It's Too Late
Marketing

Get Real Before It's Too Late

27y Gerry McGovern

Get Real Before It's Too Late

There's more to commerce than you think. The Internet has been sold as this wonderful commerce medium where you can sell to a worldwide audience at gr...

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Between A Rock And A Hard Place
Media

Between A Rock And A Hard Place

27y Tom Hespos

Between A Rock And A Hard Place

Online advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...

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Australians Showing More Confidence in E-Commerce
Audience

Australians Showing More Confidence in E-Commerce

27y Michael Pastore

Australians Showing More Confidence in E-Commerce

A survey by APT Strategies found that the average online shopper Down Under is male, around 30 years old, with money to spend. Read More...

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Harte-Hanks, net.Genesis Team Up On E-Marketing
Media

Harte-Hanks, net.Genesis Team Up On E-Marketing

27y Beth Cox

Harte-Hanks, net.Genesis Team Up On E-Marketing

Harte-Hanks Inc., aprovider of customer relationship management solutions and direct marketingservices, will integrate its products with those of e-bu...

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Bozell Worldwide Wins Datek Online Account
Media

Bozell Worldwide Wins Datek Online Account

27y Beth Cox

Bozell Worldwide Wins Datek Online Account

Online brokerage Datek Online awarded Bozell Worldwide in New York its $80 million advertising and marketing account. Read More...

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GreatFood.com Hires Publicis as AOR
Media

GreatFood.com Hires Publicis as AOR

27y Beth Cox

GreatFood.com Hires Publicis as AOR

Specialty food store GreatFood.com named the Seattle office ofPublicis as itsadvertising agency of record. Read More...

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Providing Real-time Personal Service
Marketing

Providing Real-time Personal Service

27y Cliff Allen

Providing Real-time Personal Service

When visitors to your web site have a question about products or ordering, how do they find the answer? Help and FAQs are great, but you need more bec...

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Naviant to Acquire IQ2.net
Media

Naviant to Acquire IQ2.net

27y Beth Cox

Naviant to Acquire IQ2.net

Naviant Technology Solutions, a customer relationship management (CRM) consulting and services provider, will acquire IQ2.net, an IntelliQuest company...

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24/7 Aims at Political Accounts, Opens Washington DC Office
Media

24/7 Aims at Political Accounts, Opens Washington DC Office

27y Beth Cox

24/7 Aims at Political Accounts, Opens Washington ...

Anticipating increased online spending for the upcoming presidential and congressional political campaigns, 24/7 Media Inc. opened a sales office in W...

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AdOne Adds Ad, Affiliate Execs
Media

AdOne Adds Ad, Affiliate Execs

27y Beth Cox

AdOne Adds Ad, Affiliate Execs

Internet classifieds operation AdOne named David Prizer as vice president -affiliate network and David A. Teitler as vice president, director ofadvert...

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Alternative Partnering Options
Media

Alternative Partnering Options

27y Janet Ryan and Nancy Whiteman

Alternative Partnering Options

Janet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...

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Escaping the Cult of Click-Through
Marketing

Escaping the Cult of Click-Through

27y Jeffrey Graham

Escaping the Cult of Click-Through

High click-through rates. Clients demand it, media planners live for it, media sites promise it, ad servers measure it. It is, more often than not, th...

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Stamps.com Names Wieden & Kennedy as AOR
Media

Stamps.com Names Wieden & Kennedy as AOR

27y Beth Cox

Stamps.com Names Wieden & Kennedy as AOR

Internet postage company Stamps.com named Wieden & Kennedy as itsadvertising agency of record. Read More...

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Online Software Sales Grow with Internet
Audience

Online Software Sales Grow with Internet

27y Michael Pastore

Online Software Sales Grow with Internet

Software has always been one of the stronger markets for Internet sales, and a report by IDC found that trend will continue, as the electronic softwar...

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USWeb/CKS Posts Loss on Record Revenues
Media

USWeb/CKS Posts Loss on Record Revenues

27y Beth Cox

USWeb/CKS Posts Loss on Record Revenues

USWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fullydiluted net loss for the quarter of $22....

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Hallmark Picks MVBMS/ EURO RSCG
Media

Hallmark Picks MVBMS/ EURO RSCG

27y Beth Cox

Hallmark Picks MVBMS/ EURO RSCG

Hallmark Cards Inc. said it is workingwith Messner Vetere Berger McNamee Schmetterer/EURORSCGon a "major new strategic initiative" that will provide o...

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EMusic.com Plans $6M to $10M Campaign
Media

EMusic.com Plans $6M to $10M Campaign

27y Beth Cox

EMusic.com Plans $6M to $10M Campaign

USWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fullydiluted net loss for the quarter of $22....

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Total Entertainment Network Names Ad, PR Agencies
Media

Total Entertainment Network Names Ad, PR Agencies

27y Beth Cox

Total Entertainment Network Names Ad, PR Agencies

Game site operator Total Entertainment Network named Phase Two Strategies of SanFrancisco and New York as its public relations agency of record and Bu...

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ValueClick Names CEO
Media

ValueClick Names CEO

27y Beth Cox

ValueClick Names CEO

Pay-per-click ad network ValueClick said that its chairman, JimZarley, has taken on the role of chief executive officer. Zarley has servedas the compa...

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Texas Newspaper Picks USA.NET for Classified Ad E-Mail
Media

Texas Newspaper Picks USA.NET for Classified Ad E-Mail

27y Beth Cox

Texas Newspaper Picks USA.NET for Classified Ad E-...

USA.NET, a provider of e-mail and advancedmessaging services, has been selected to provide its classified advertisinge-mail service, USA.NET Ad Mail, ...

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Enliven 3.5 Adds Live Two-Way Database Access
Media

Enliven 3.5 Adds Live Two-Way Database Access

27y Beth Cox

Enliven 3.5 Adds Live Two-Way Database Access

Excite@Home said its just-updated Enliven rich media ad solution now offersreal-time ad content construction, advanced two-way live database access an...

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AdForce Recoups GeoCities Revenues, but Posts Loss
Media

AdForce Recoups GeoCities Revenues, but Posts Loss

27y Beth Cox

AdForce Recoups GeoCities Revenues, but Posts Loss

Ad management and delivery company AdForce posted a net loss for the secondquarter of $5.2 million, or $0.40 a share, on substantially higher revenues...

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Digital Impact Launches Collaborative E-Mail Network
Media

Digital Impact Launches Collaborative E-Mail Network

27y Beth Cox

Digital Impact Launches Collaborative E-Mail Netwo...

Digital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...

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The Local Question
Media

The Local Question

27y Janet Ryan

The Local Question

There's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...

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Engage Names I/PRO President
Media

Engage Names I/PRO President

27y Beth Cox

Engage Names I/PRO President

Engage Technologies Inc. namedDeborah McWhinney as president of its recently acquired Internet Profiles Corp.(I/PRO), a provider of Web traffic measur...

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The Digital Darwin Awards
Marketing

The Digital Darwin Awards

27y Greg Sherwin and Emily Avila

The Digital Darwin Awards

The Internet is rife with half-baked business models barely out of the idea stage and entrepreneurs looking for a quick sale with exit strategies in h...

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Business Cards Now Can Play In CD-ROM Drives
Media

Business Cards Now Can Play In CD-ROM Drives

27y Beth Cox

Business Cards Now Can Play In CD-ROM Drives

Is your business card an interactive advertisement for you? Denver-based Keys Marketing International islaunching a new business card format that can ...

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