RightPoint Software delivered v.2.5 ofits Real-Time eMarketing Suite, an application for real-time one-to-onemarketing. Read More...
View articlenet.Genesis Corp., a provider of e-businessintelligencesolutions, announced a mezzanine round of financing of $22 million, led byBankAmerica Ventures....
View articleConducent Inc. signed a deal with Lycos to offer free, advertising-supported PCsoftware applications enabled with Conducent's technology on Lycos.com....
View articleSpending on Web commerce in Latin America reached nearly $167 million in 1998, a 361 percent increase over 1997 levels, according to the 1999 Latin Am...
View articleI-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...
View articleSeveral online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...
View articleIt took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market domin...
View articleEmail marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...
View articleBe Free Inc., a provider of affiliatemarketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build aEuropean...
View articleAdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...
View articleThe growing acceptance of e-commerce has raised important tax policy issues for state and local governments, consumers, and retailers, but a study con...
View articleTalk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...
View articleOnline retailer Furniture.com launched a $5 million-plusnational advertising campaign inviting consumers "to love their rooms" withhelp from "the best...
View articleThe rapid evolution of Internet advertising is astounding. Specifically, take campaign success factors. A year ago, high click rates were nirvana, and...
View articleVerio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...
View articleInternet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...
View articleChicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...
View articleThe rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...
View articleSmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...
View articleThe number of Internet users in North America has now reached 92 million, according to a study released by CommerceNet and Nielsen Media Research. The...
View articleTMP Worldwide, a provider of recruitmentsolutions including Monster.com and operator of a large yellowpages advertising agency, partnered with DoubleC...
View articlemethodfive won a strategic Web planningproject for The Economist Web site, the onlinebusiness of The Economist magazine. Read More...
View articleWhen it comes to online offerings, the majority of insurance companies are well behind other financial services players, such as banks and brokerages,...
View articleWired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...
View articleUSA.NET, a provider of e-mail and messagingservices, launched a new e-mail service called USA.NET Ad Mail thatintegrates e-mail with traditional class...
View articleSeattle-based interactive media firm Avenue A launched what it calls theCreative Partner Program, offering clients strategic referrals to ad creativea...
View articleA survey on holiday e-commerce expectations by LinkShare and BizRate.com found that online merchants and consumers are not on the same page when it co...
View articleStockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of recordfor an advertising and brand-building awareness campaign. ...
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