New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleAs expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleCentralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide s...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleFAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...
View articleBudget Rent a Car Corp., the third largest car and truck rental system and asubsidiary of Budget Group Inc., signed a two-year agreement with iXL as i...
View articleWeb site rep firm BURST! Media LLCsaid that Interep, a full service radio sales andadvertising company, made an equity investment in BURST! and entere...
View articleMore than half (51 percent) of the instructional rooms in US schools had Internet access in 1998, according to a survey released by the US Department ...
View articleThere's a new kid on the ad sales block in Europe, ad pepper media, which began operations inJanuary with offices in Germany serving the German, Austr...
View articleDoug Wintz has been appointed vice president of advertising sales forPrizePoint Entertainment Corp., a newly established company that createsentertain...
View articleLos Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of-record for its Dictionary.com and Thesaurus.com sit...
View articleWeb measurement firm Media MetrixInc. has filed for aninitial stock offering that would raise an estimated for a $48.3 million. Read More...
View articleIf you must reach local audiences to succeed, the web probably hasn't been your weapon of choice. But that's about to change. Larry Braitman gives the...
View articleSanta Clara, CA-based USWeb/CKS acquired BI Business Informationand BI Interactive Marketing of Geneva, Switzerland. Read More...
View articleThe money makers of the future won't be the ones who can bind up the ever-unraveling threads of content into a single skein, but the ones who can make...
View articleMontabaur, Germany-based 1&1 AG & Co. KGaA, a large marketing company, said itbought Sweden's Adnet AB Internet-Werbenetzwerk from Lingfield AB as it ...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleCorporate spending on the Internet will reach $85 billion in the US alone in 1999, and will surpass $203 billion by 2002, according to a report by Int...
View articleWhat really seals the success of an interactive agency? A good media plan and killer creative, sure... but it's also a high level of service excellenc...
View articleMaxnet Inc. (MXNT) signed an agreement tolaunch MaxPlanet.com - Canada with Canadian Banner Services and WebCityCanada. Read More...
View articleCost-per-click ad network ValueClick said Guy Hill has beenpromoted to director of marketing, from director of business development, andformer directo...
View articleMaxnet Inc. signed with Grupo NetFuerza, a division of 2CAN Media, to provide advertising salesrepresentation and consultation for its portal Web site...
View articleModem Media.Poppe Tyson Inc.posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million,or $0.14 per diluted share, compared to a net...
View articleR.H. Donnelley Corp. and InfoSpace.com signed an agreement to create andmarket an Internet yellow pages advertising solution for the Las Vegas market....
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