Santa Clara, CA-based Softlink Inc. signed with Anaheim, CA-basedCaudill & Associates Inc. to launch a national, direct response advertisingcampaign f...
View articleCable & Wireless Plc, thesecond-largest U.K.phone company, said it will boost its U.S. marketing and advertising as itseeks to add phone and Internet ...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleStarMedia Network, an online network inLatin America focused on building a global community for Spanish- andPortuguese-speaking audiences, named Liz S...
View articleSo, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleGalaxy Enterprises Inc., operator of the 1,700-storefront Galaxy Mall and the MatchSite search engine, has signed aletter of intent to acquire marketi...
View articleDenver based TheTrip.com, an Internettravel andinformation service for frequent travelers, launched a new branding strategythat will begin with droppi...
View articleLouisville, CO-based PrivaSeek Inc., which bills itself as consumerinfomediary, launched a new Internet privacy solution, PersonaXpress, an informatio...
View articleWarminster, PA-based TV/Internet auction site startup bidnow.com inc. said it will launch anadvertising campaign on the GO Network beginning April 1. ...
View articleUSWeb/CKS E-Services, a division of Santa Clara, CA-based interactive agencyUSWeb/CKS, said its family of e-commerceservices will include solutions fo...
View articleNew York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based inAmsterdam and providing advertising solutions for Web publishers, ...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleAs expected, online ad management solutions provider AdForce Inc. filed for an initial publicoffering that could raise as much as $55 million. Read Mo...
View articleNew York City-based DoubleClickInc. said it has signedpartnerships with 15 clients using "DART for Advertisers," including Dell,USWeb/CKS, Travelocity...
View articleOnline ad software and service company NetGravity Inc. filed a registrationstatement with the Securities and Exchange Commission for a proposed second...
View articleCentralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide s...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleFAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...
View articleBudget Rent a Car Corp., the third largest car and truck rental system and asubsidiary of Budget Group Inc., signed a two-year agreement with iXL as i...
View articleWeb site rep firm BURST! Media LLCsaid that Interep, a full service radio sales andadvertising company, made an equity investment in BURST! and entere...
View articleMore than half (51 percent) of the instructional rooms in US schools had Internet access in 1998, according to a survey released by the US Department ...
View articleThere's a new kid on the ad sales block in Europe, ad pepper media, which began operations inJanuary with offices in Germany serving the German, Austr...
View articleDoug Wintz has been appointed vice president of advertising sales forPrizePoint Entertainment Corp., a newly established company that createsentertain...
View articleLos Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of-record for its Dictionary.com and Thesaurus.com sit...
View articleWeb measurement firm Media MetrixInc. has filed for aninitial stock offering that would raise an estimated for a $48.3 million. Read More...
View articleIf you must reach local audiences to succeed, the web probably hasn't been your weapon of choice. But that's about to change. Larry Braitman gives the...
View articleSanta Clara, CA-based USWeb/CKS acquired BI Business Informationand BI Interactive Marketing of Geneva, Switzerland. Read More...
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