Healthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC , a strategic onlinecommunications agency in New York. Financi...
View articleMarketing.comm launched a new, official promotional site for the Tennessee Oilers footballteam. Billings were not disclosed. Read More...
View articleIncentive marketing firm Netcentives Inc. in San Francisco launched a $10million "Buy & Fly Holiday Bonus" marketing campaign for its ClickRewards sit...
View articleStartup operation NetZero Inc. launched a free Internet access service backed by highly targeted ads in anon-screen window that can't be closed. Read ...
View articleMillward Brown Interactive launched VOYAGER Profile, a service that lets marketers determine preciselywho has been exposed to their online advertising...
View articleWhile online commerce continues to grow in popularity among the 60-plus-million online population, a study from Jupiter Communications and NFO Interac...
View articleYoung & Rubicam Inc. won a $15 million to $20million marketing assignment from GeoCities. Read More...
View articleRealWorld Corp., a provider of financial software solutions, selected PRfirm Miller/Shandwick Technologies to helpraise its market presence and promot...
View articleWeb site developer 25online launcheda sitepromotion package that is "guaranteed to place a company high in search engineresults." Read More...
View articleIn another sign of the intensifying competition amongthe Internet portals, GeoCities Inc. plans to spend up to $20 million on anew marketing campaign....
View articleOnline real estate listing firm HomeSeekers.com posted aloss of $2.79 million for the fiscal year ended June 30, 1998, compared to aloss of $2.12 mill...
View articleRare Medium Corp. completed itsplan totransform itself into a pure Internet company by selling its majority interestin air conditioning business Fresh...
View articleUS Interactive recently launched apromotional Web site for the new McGraw-Hill book, "StrikingItRich.com:Profiles of 23 Incredibly Successful Websites...
View articleAnn Handley, editor in chief of ClickZ ,has some interesting coverage of theWeb Marketing 98 conference in Washington, DC, including success stories, ...
View articleInfoSpace.com into a strategicalliance toadd listings from the One & OnlyNetwork to its classifieds section. Read More...
View articleeBay , a person-to-person onlinetrading community, is launching its first national print and broadcastadvertising campaign to increase awareness and g...
View articleCondon, who joins the company from DirecTV and has extensive experience in theadvertising industry. Read More...
View articleCliff Freeman and Partners in New York City was named agency-of-recordfor Cyberian Outpost , theInternet-only retailer of computer hardware, software ...
View articleQuantum Leap Communications launched three newtelevision spots forMSNBC.com and said it has signed its second consecutive contract as agency ofrecord ...
View articleEngage Technologies said itwill integrate its Precision Profiling technology into Microsoft Site Server3.0. Read More...
View articleGood news: a new report shows that Internetadvertising continued its sharp upward trend in the first quarter of 1998 withthe top 25 industries increas...
View articleDoubleClick Inc. saidthat auto sales operation Autobytel.com inc. is joiningDoubleClick's adnetwork. Read More...
View articleAdvertising Age will launch a newPC-based newsservice called The Ad Age Edge that delivers television-quality, full screen video of TV commercials, pr...
View articleT3 Media , one of the few remainingindependent agencies in New York City, reportedly will accept a $3 millioninvestment from The A Consulting Team. Re...
View articleAndromedia Inc. said it will merge with LikeMinds , an Internet personalizationcompany and owner of patented predictive modeling technology. Read More...
View articleCreativision Publishing Corp. in Dallaslaunched an online demonstration of its developing WebGroove Relate adaptivepersonalization technology. Read Mo...
View articleAptex Software Inc. in San Diego, theInternet solutions subsidiary of HNC Software Inc. and developer of real-timepersonalization and customer interac...
View articleExcite's MatchLogic Inc. in Colorado launchedTrueSelect, a new service that it said "redefines intelligent targeting in thedigital marketing space," b...
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