Macromedia Launches Site to Pull in Ad Revenue
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Macromedia Launches Site to Pull in Ad Revenue

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Macromedia Launches Site to Pull in Ad Revenue

Macromedia Inc. is launching an ad-backedentertainment Web site featuring online games, interactive comic strips, andanimated shorts. Read More...

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Ad Income Helps Push Lycos Revenues
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Ad Income Helps Push Lycos Revenues

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Ad Income Helps Push Lycos Revenues

Lycos Inc. said increased adrevenues helped push second quarter (ended Jan. 31) revenues to $12.6 million,representing an increase of 35% over the pre...

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Researcher Questions Value of Web Ad Expenditures
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Researcher Questions Value of Web Ad Expenditures

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Researcher Questions Value of Web Ad Expenditures

A technology market researcher, citing a recent international survey of nearly2,000 respondents that he says highlights fundamental weaknesses in theI...

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DoubleClick Adds Money Talks Site to Network
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DoubleClick Adds Money Talks Site to Network

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DoubleClick Adds Money Talks Site to Network

Seattle-based Money Talks , a personal investment site, saidit joined the DoubleClick advertising network. Read More...

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TMP Worldwide Names Jim Treacy COO
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TMP Worldwide Names Jim Treacy COO

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TMP Worldwide Names Jim Treacy COO

TMP Worldwide in New York City James J. Treacy as chief operating officer ofthe yellow page advertising agency and classified ad Web site operations. ...

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Former CNET Ad Specialists Start New Agency
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Former CNET Ad Specialists Start New Agency

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Former CNET Ad Specialists Start New Agency

Kate Everett-Thorp, former ad exec at CNET, and four co-workers establisheda new agency in San Francisco called Lot21 . The agency will focus onreturn...

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Sumitomo to Make $10 Million Investment in CMG
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Sumitomo to Make $10 Million Investment in CMG

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Sumitomo to Make $10 Million Investment in CMG

CMG Information Services Inc. said that Japan's Sumitomo Corp. agreed to make a$10 million equity investment in CMG. Read More...

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Engage Offers Targeting, Research Via Behavioral Database
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Engage Offers Targeting, Research Via Behavioral Database

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Engage Offers Targeting, Research Via Behavioral D...

Engage Technologies rolled outEngage.Knowledge, a suite of services and enabling technology that leveragethe company's behavioral database of Web visi...

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InfoSpace and McLeodUSA Form Partnership
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InfoSpace and McLeodUSA Form Partnership

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InfoSpace and McLeodUSA Form Partnership

InfoSpace Inc. and McLeodUSA Publishing Co. said they formeda strategic partnership to bring enhanced local advertising to yellow pages onthe Internet...

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IBM Picks Agencies for Direct, Interactive
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IBM Picks Agencies for Direct, Interactive

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IBM Picks Agencies for Direct, Interactive

IBM consolidated its agency roster for worldwidedirect and interactive marketing to four shops from a field of 30. Combinedbillings are estimated at m...

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Internet Shopping Network Signs Six New Partnership Deals
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Internet Shopping Network Signs Six New Partnership Deals

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Internet Shopping Network Signs Six New Partnershi...

The Internet Shopping Network signed six newonline marketingpartnerships for its First Auction and Computer Superstore sites. Read More...

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NY New Media Association Names Executive Director
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NY New Media Association Names Executive Director

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NY New Media Association Names Executive Director

Alice O'Rourke, senior vice president, strategicplanning for Empire StateDevelopment, New York's economic development arm, was named executive directo...

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WPP'S Savatar Inc. Names Top Executives
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WPP'S Savatar Inc. Names Top Executives

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WPP'S Savatar Inc. Names Top Executives

Savatar Inc. , a recently formed subsidiaryof the WPP Group, added two senior marketing executives to its staff. Read More...

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Brand-Building Awards, Conference Planned
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Brand-Building Awards, Conference Planned

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Brand-Building Awards, Conference Planned

San Francisco-based Venture Strategy Group launched thefirst Brandy Awards and the Build Brand Value conference, a conferencefocusing on building brea...

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24/7 Media Names Management Team
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24/7 Media Names Management Team

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24/7 Media Names Management Team

24/7 Media in New York City, theinteractivead network formed by the recent merger of Petry Interactive, the team behindformer Katz Millennium Marketin...

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RealNetworks Signs With Intelligent Interactions
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RealNetworks Signs With Intelligent Interactions

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RealNetworks Signs With Intelligent Interactions

Intelligent Interactions said it will provideits Adfinity software to manage delivery of rich media advertising for RealNetworks' RealSites portfolio....

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AdOne Classified Net Offers Six New Services
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AdOne Classified Net Offers Six New Services

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AdOne Classified Net Offers Six New Services

The newspaper-oriented AdOne Classified Network Inc. rolled out sixnew services and programs for affiliates, including content andtraffic-driving prog...

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Narrowline Hires New CEO
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Narrowline Hires New CEO

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Narrowline Hires New CEO

San Francisco-based Narrowline , provider of abusiness-to-business online advertising exchange, named Sarah Nolan aspresident and CEO. Read More...

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And Now, the Center for Millennium Hype
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And Now, the Center for Millennium Hype

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And Now, the Center for Millennium Hype

M&M/Mars, in association with New York agency InterActive , launched its Center forMillennium Hype, a new section on the M&M's Studios Web Site that h...

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OgilvyOne Hires Former Poppe Tyson Exec
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OgilvyOne Hires Former Poppe Tyson Exec

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OgilvyOne Hires Former Poppe Tyson Exec

OgilvyOne Worldwide in New York namedGeorge Pace, 35, as associate director of interactive services. Read More...

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Media Metrix, IntelliQuest Form Alliance
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Media Metrix, IntelliQuest Form Alliance

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Media Metrix, IntelliQuest Form Alliance

IntelliQuest Information Group Inc. formed a strategic alliance with Media Metrix , The PC Meter Company, tomeasure and report technology buyers' Web ...

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Miller/Shandwick Relaunches Site in New Marketing Campaign
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Miller/Shandwick Relaunches Site in New Marketing Campaign

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Miller/Shandwick Relaunches Site in New Marketing ...

Boston-based Miller/Shandwick Technologies is launching its next generationinteractive Web site as partof its new "Defining the Future of Technology" ...

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Advo Inc. Signs With Kokopelli New Media
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Advo Inc. Signs With Kokopelli New Media

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Advo Inc. Signs With Kokopelli New Media

New York City-based Kokopelli New Media , a Web site developmentagency and multimedia design house was named to develop a new business-to-business Web...

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NetRatings Previews Its Online Observer Service
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NetRatings Previews Its Online Observer Service

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NetRatings Previews Its Online Observer Service

NetRatings , a Milpitas-CA-basedonline market research and analysis firm, is demonstrating its OnlineObserver at Internet Showcase in San Diego. Read ...

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Narrative, InterVU in Marketing Alliance
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Narrative, InterVU in Marketing Alliance

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Narrative, InterVU in Marketing Alliance

Narrative Communications Corp. signed a strategic reseller agreement with streaming media solution company InterVU Inc. , which will resell Enlivenhos...

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InfoSpace In Deals With ABC, CBS
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InfoSpace In Deals With ABC, CBS

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InfoSpace In Deals With ABC, CBS

ABC News Internet Ventures and InfoSpace said that the directoryservice's classifieds are now available on ABC Local Net, a network of ABCaffiliates o...

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Imagine Media Inc. Acquires ICONOCAST
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Imagine Media Inc. Acquires ICONOCAST

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Imagine Media Inc. Acquires ICONOCAST

San Francisco-based Imagine Media has acquired ICONOCAST , an e-mail list and Web sitefor Internet advertisers and marketers. Read More...

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I/PRO Launches Online Campaign Management System for Agencies
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I/PRO Launches Online Campaign Management System for Agencies

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I/PRO Launches Online Campaign Management System f...

Internet Profiles Corp. (I/PRO) launchedNielsen I/PRO Dispatch, calling it "the first online stewardship systemdesigned specifically for advertising a...

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