Among the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
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View articleAsking these questions will help you determine whether behavioral targeting is appropriate for your brand. Read More...
View articleIs the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Re...
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View articleA case for giving consumers more information about the targeted ads they see. Read More...
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View articleMarketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Read More...
View articleThe holy grail of advertising? When Web site visitors don't think of ads as advertising. Read More...
View articleEffective advertising requires moving a consumer from learning about a product to becoming a customer. Here's where retargeting fits in. Read More...
View articleRetargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your site. Read Mor...
View articlePublic awareness campaign aims to connect with nearly all online Americans on issue of ad targeting. Read More...
View articleWhy today's digital media professionals must be specialists working as a general practitioner. Read More...
View articleCalculating the math behind a predictive model for display advertising. Read More...
View articleTips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies. Read More...
View articleFour examples of ad-as-a-service ads and how they hold the promise of engaging a prospect. Read More...
View articleWhat compels someone to click through an online ad? Psychosis or a tailored message? Read More...
View articleMultiple factors can influence the success of a display advertising campaign. Here's a look at some. Read More...
View articleCan semantic targeting help advertisers reach their target audiences while simultaneously protecting their brands? A look at three semantic targeting ...
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