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View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleCreating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...
View articleTo increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train s...
View articleIt's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...
View articleParallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Read More...
View articleOMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleMobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...
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