Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleMost retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleShopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
View articleEvery marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt Beauty Connect LA, sustainability was framed as a marker of operational discipline. For founders of Nécessaire, PURE MAMA, and Nocturnal Skincare, ...
View articleAt Beauty Connect LA 2025, Melissa Burdick and Riku Laitasalo from Pacvue, and Calvin Lammers from Nécessaire explored how cultural trends are evolvin...
View articleAt Beauty Connect LA, Paula Floyd (Headkount Inc), Sheena Zadeh (Kosas), Kevin Wong (Target), and Brad Pearson (Route) explored how brands are rebuild...
View articleResilience has become beauty’s quiet competitive edge. At Beauty Connect LA, founders and executives from Quick Box Fulfillment, Ranavat, Glamlite Cos...
View articleIn a crowded beauty market, growth often comes at the cost of what made a brand desirable in the first place. At Beauty Connect LA, executives from De...
View articleAt Beauty Connect LA, four leaders in the beauty and wellness industry took on one of the most complex questions facing modern brands: how do you pers...
View articleThe creator economy has matured, but brands are still learning what makes a partnership deliver meaningful results. At Beauty Connect LA, leaders from...
View articleAt Savant Manchester 2025, retailers and marketers echoed a single tension: how to grow when every lever has a cost. eCommerce leaders talked about pr...
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