AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleAs competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...
View articleUNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...
View articleNikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleThere has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
View articleCreating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...
View articleSales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleBeyond awareness and acquisition, you can measurably build your business using social media. Read More...
View articleNew data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...
View articleStarting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry particip...
View articleEven with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Read...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...
View articleThe Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleMarketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleThe social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...
View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
View articleIt's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
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