Getting It Right Is a Moving Target
Analytics

Getting It Right Is a Moving Target

15y Jim Sterne

Getting It Right Is a Moving Target

Learning how to find the optimal way to design a website for your target audience. Read More...

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Unlocking Mid-Funnel Metrics With Dynamic Video Ads
Marketing

Unlocking Mid-Funnel Metrics With Dynamic Video Ads

15y Anupam Gupta

Unlocking Mid-Funnel Metrics With Dynamic Video Ad...

By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics. Read M...

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Valuing Conversions: How You Count Matters
Acquisition

Valuing Conversions: How You Count Matters

15y Tim Ash

Valuing Conversions: How You Count Matters

Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Read More...

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Retention, Not Reacquisition
Analytics

Retention, Not Reacquisition

15y Neil Mason

Retention, Not Reacquisition

Digital marketers adopt classic offline retention strategies. Read More...

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Video Advertising Strategy Part 1: The Metrics
Display Advertising

Video Advertising Strategy Part 1: The Metrics

15y Xuhui Shao

Video Advertising Strategy Part 1: The Metrics

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a ...

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Variations on a Theme: Making Measurable Website Changes
Acquisition

Variations on a Theme: Making Measurable Website Changes

15y Tim Ash

Variations on a Theme: Making Measurable Website C...

If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Read ...

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In Appreciation of Email Rock Stars
Email

In Appreciation of Email Rock Stars

15y Simms Jenkins

In Appreciation of Email Rock Stars

A look at the daily schedule of an email marketer...it's crazier than you would think. Read More...

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Organizational Marketing Is More Than Just a Committee
Automation

Organizational Marketing Is More Than Just a Committee

15y Stephanie Miller

Organizational Marketing Is More Than Just a Commi...

Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...

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Ready to Invest in Relaxed-Time Bidding?
Display Advertising

Ready to Invest in Relaxed-Time Bidding?

15y Rob Beeler

Ready to Invest in Relaxed-Time Bidding?

And other musings on what to do with a $490 tax refund check. Read More...

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Full-Funnel Attribution Is Better for Everyone - Even Search Marketers
Data insights

Full-Funnel Attribution Is Better for Everyone - Even Search Marketers

15y Jeff Green

Full-Funnel Attribution Is Better for Everyone - E...

The most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Read More...

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ARF Project to Study Neuromarketing Vendors
Marketing

ARF Project to Study Neuromarketing Vendors

15y Susan Kuchinskas

ARF Project to Study Neuromarketing Vendors

Brain scans and EEG are ad industry's latest toys - er, tools. Read More...

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Analytics RX: Diagnosis and Recovery [Video]
Search

Analytics RX: Diagnosis and Recovery [Video]

15y SES New York 2011

Analytics RX: Diagnosis and Recovery [Video]

Tips and tricks to uncover the important information on a new site that is necessary to develop a long-term strategy. Read More...

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Web Content Development 101
Search

Web Content Development 101

15y Ron Jones

Web Content Development 101

The five steps to develop a method for gathering, organizing, and deploying content for your site. Read More...

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Event Horizon: Getting Elemental
Analytics

Event Horizon: Getting Elemental

15y Jim Sterne

Event Horizon: Getting Elemental

What is the bare minimum of metrics? Where should you start measuring? Read More...

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The How, What, and Why of Testing for Agile Marketers
Marketing

The How, What, and Why of Testing for Agile Marketers

15y Brian Massey

The How, What, and Why of Testing for Agile Market...

Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your ...

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Trending the Trends
Data insights

Trending the Trends

15y Amy Manus

Trending the Trends

This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Read More...

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The Trouble With Cookies Persists
Media

The Trouble With Cookies Persists

15y Tessa Wegert

The Trouble With Cookies Persists

A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...

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(Some) Social Media Metrics - What to Measure and Why
Conference Coverage

(Some) Social Media Metrics - What to Measure and Why

15y Noran El-Shinnawy

(Some) Social Media Metrics - What to Measure and ...

Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Read More...

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Defining Success
Analytics

Defining Success

15y Jim Sterne

Defining Success

You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plu...

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Measuring a Service Strategy
Analytics

Measuring a Service Strategy

15y Neil Mason

Measuring a Service Strategy

Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Read More...

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Your Investment in Measurement
Analytics

Your Investment in Measurement

15y Jim Sterne

Your Investment in Measurement

Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Read More...

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Measuring Outcomes and Not Just Outputs
Analytics

Measuring Outcomes and Not Just Outputs

15y Neil Mason

Measuring Outcomes and Not Just Outputs

Are you measuring just activity levels or real outcomes? A look at some differences between the two. Read More...

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Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Analytics

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

15y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

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Measuring What Matters
Analytics

Measuring What Matters

15y Neil Mason

Measuring What Matters

Consider this framework for measuring user experience. Read More

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