For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleThe increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that manag...
View articleIf you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleHow email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
View articleLast week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...
View articleThe ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Read More...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleThe six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your bran...
View articleA guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleThree reasons why benchmarks are hindering your success. Read More...
View articleAn analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Read More...
View articleAs simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...
View articleAs advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleIf you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleFour metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for ...
View articleThe new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...
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