Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...
View articleShoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Read More...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleWhat should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleWill this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...
View articleWith significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleNomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleIn our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...
View articleWhat can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Read More...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleA new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers ...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleThe mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...
View articleThrough a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleThe social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
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