Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleTwitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network ...
View articleIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...
View articleHere are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Read...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleA look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...
View articleThe following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...
View articleSubtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behavi...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleThismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleFoursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleFacebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Read More...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleA comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Read More...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
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