Why companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...
View articleWhether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digi...
View articleVisual content is the consistent thread across the sites and tools that are growing. Read More...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
View articleIf you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site p...
View articleWith the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of ...
View articleIf you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leav...
View articleMeasuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation, e...
View articleDay 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...
View articleHow are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-foun...
View articleThink of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re ther...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleIs your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start o...
View articlePersonas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...
View articleHere’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social medi...
View articleSocial offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for markete...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
View articleNow is the time for the two sides to stop looking at their differences and begin considering the benefits that their combined strength can bring to an...
View articleIn an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Read More...
View articleBut will marketers make the grade? Read More...
View articleIt's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Re...
View articleWith "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Read More...
View articleFollowing these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping disc...
View articleA multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Read More...
View articleConsider this approach to improve ROI for your paid search campaigns. Read More...
View articleFour tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...
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