In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...
View articleNow that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...
View articlePersonalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...
View articleThe pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...
View articleLearn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleConsumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleGreat content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...
View articleNew features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
View articleAs customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleHere's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Re...
View articleThe intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Read ...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleIn order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleIf you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
View article