AppsFlyer's Elissa Brown on Why Measurement Silos Cost More Than Bad Data
Leadership Q&A

AppsFlyer's Elissa Brown on Why Measurement Silos Cost More Than Bad Data

6d ClickZ

AppsFlyer's Elissa Brown on Why Measurement Silos ...

Every eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...

View article
From Dresses to Data: David's Bridal Reinvents Itself as a Platform
Event Insights

From Dresses to Data: David's Bridal Reinvents Itself as a Platform

1w Zihan Lyu

From Dresses to Data: David's Bridal Reinvents Its...

A bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...

View article
Macy's Bet on AI to Make Retail More Human
Event Insights

Macy's Bet on AI to Make Retail More Human

2w ClickZ

Macy's Bet on AI to Make Retail More Human

Macy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...

View article
Creators Are Now the Funnel
Event Insights

Creators Are Now the Funnel

2w Zihan Lyu

Creators Are Now the Funnel

At Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...

View article
New Balance Grew 180% by Doing Less, Not More
Event Insights

New Balance Grew 180% by Doing Less, Not More

2w ClickZ

New Balance Grew 180% by Doing Less, Not More

Joe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...

View article
Gen Z Proved the Old Rules Were Wrong
Event Insights

Gen Z Proved the Old Rules Were Wrong

2w ClickZ

Gen Z Proved the Old Rules Were Wrong

At Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....

View article
The Internet Has a Credibility Crisis. Reddit Is the Proof.
Event Insights

The Internet Has a Credibility Crisis. Reddit Is the Proof.

2w Zihan Lyu

The Internet Has a Credibility Crisis. Reddit Is t...

Steve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means for every b...

View article
Nobody at Shoptalk 2026 Could Tell You What's Coming Next and That Was the Best Part
Event Insights

Nobody at Shoptalk 2026 Could Tell You What's Coming Next and That Was the ...

2w Zihan Lyu

Nobody at Shoptalk 2026 Could Tell You What's Comi...

A year ago at Shoptalk, speakers kept making the same joke. Something about not being able to give a presentation without mentioning AI, followed by a...

View article
What Shoptalk Spring 2026 Is Really About - Exclusive Interview with Shoptalk President Zia Daniell Wigder
Event Insights

What Shoptalk Spring 2026 Is Really About - Exclusive Interview with Shopta...

1m Zihan Lyu

What Shoptalk Spring 2026 Is Really About - Exclus...

Retail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...

View article
At Target, the Only Wrong Move Is Opting Out
eTail Palm Springs 2026

At Target, the Only Wrong Move Is Opting Out

1m ClickZ

At Target, the Only Wrong Move Is Opting Out

Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...

View article
Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement Model That Finance Actually Trusts
eTail Palm Springs 2026

Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement...

2m ClickZ

Why Allbirds Ditched Earned Media Value and Built ...

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...

View article
Where Did All the Eyeballs Go? The Customer Journey Has Left the Funnel
eTail Palm Springs 2026

Where Did All the Eyeballs Go? The Customer Journey Has Left the Funnel

2m Zihan Lyu

Where Did All the Eyeballs Go? The Customer Journe...

The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...

View article
How REI Is Rebuilding Around the Customer Without Losing Its Soul
eTail Palm Springs 2026

How REI Is Rebuilding Around the Customer Without Losing Its Soul

2m Zihan Lyu

How REI Is Rebuilding Around the Customer Without ...

Most retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...

View article
The Brands AI Agents Will Recommend Are Already Pulling Ahead
eCommerce Marketing

The Brands AI Agents Will Recommend Are Already Pulling Ahead

2m ClickZ

The Brands AI Agents Will Recommend Are Already Pu...

For two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...

View article
How Ralph Lauren is using AI to scale luxury service without losing heritage
NRF 2026

How Ralph Lauren is using AI to scale luxury service without losing heritag...

3m ClickZ

How Ralph Lauren is using AI to scale luxury servi...

At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...

View article