At Target, the Only Wrong Move Is Opting Out
eTail Palm Springs 2026

At Target, the Only Wrong Move Is Opting Out

5d ClickZ

At Target, the Only Wrong Move Is Opting Out

Most organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...

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Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement Model That Finance Actually Trusts
eTail Palm Springs 2026

Why Allbirds Ditched Earned Media Value and Built an Influencer Measurement...

1w ClickZ

Why Allbirds Ditched Earned Media Value and Built ...

Every influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...

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Where Did All the Eyeballs Go? The Customer Journey Has Left the Funnel
eTail Palm Springs 2026

Where Did All the Eyeballs Go? The Customer Journey Has Left the Funnel

2w Zihan Lyu

Where Did All the Eyeballs Go? The Customer Journe...

The marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...

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How REI Is Rebuilding Around the Customer Without Losing Its Soul
eTail Palm Springs 2026

How REI Is Rebuilding Around the Customer Without Losing Its Soul

2w Zihan Lyu

How REI Is Rebuilding Around the Customer Without ...

Most retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...

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The Brands AI Agents Will Recommend Are Already Pulling Ahead
eCommerce Marketing

The Brands AI Agents Will Recommend Are Already Pulling Ahead

1m ClickZ

The Brands AI Agents Will Recommend Are Already Pu...

For two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...

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How Ralph Lauren is using AI to scale luxury service without losing heritage
NRF 2026

How Ralph Lauren is using AI to scale luxury service without losing heritag...

2m ClickZ

How Ralph Lauren is using AI to scale luxury servi...

At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...

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