The fashion industry has spent decades operating on a basic information gap. A brand sells a dress to a department store buyer. The buyer places it on...
View articleLauren Sherman had been CMO of Ruggable for a matter of weeks when she made the call. The brand was over-indexed in channels with diminishing returns,...
View articleKnow Your Customer Before You Know Your Channel Multiple sessions on day 2 came back to the same starting point: you cannot build community, pick the ...
View articleAI came up in almost every room today. It was not the real subject. The real subject was identity: whether a brand knows what it stands for clearly en...
View articleThe brands on stage at Pulse eCommerce Summit 2026 are performing. What was striking, across two days in London, was how consistently the explanations...
View articleThe word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “Reddit” because the...
View articleEvery eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleA bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleAt Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleJoe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...
View articleAt Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....
View articleSteve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means for every b...
View articleA year ago at Shoptalk, speakers kept making the same joke. Something about not being able to give a presentation without mentioning AI, followed by a...
View articleRetail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
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