Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...
View articleThe Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should b...
View articleIn order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Read More...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleWhile holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleThese examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleIndustry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...
View articleDigital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...
View articleIn digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...
View articleThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleAt MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleHere is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleBrands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleIn its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleSocial media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...
View articleMarketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
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