Beyond awareness and acquisition, you can measurably build your business using social media. Read More...
View articleTo allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts qu...
View articleOMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Read More...
View articleStarting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry particip...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleBurberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...
View articleEven with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Read...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...
View article2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleTwitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...
View articleTranslating a digital strategy for a global audience goes well beyond Google Translate. Read More...
View articleMarketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleWhen it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...
View articleInstagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Read More...
View articleThe lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Read More...
View articleThe social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
View articleBritish department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of init...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
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