A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articleAlthough people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of peo...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleCookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...
View articleThe ads began rolling out today, as Facebook seeks to increase engagement. Read More...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleBy establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleThere are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social net...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
View articleAs we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleThe social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articlePinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
View articleSuccessful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleTrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...
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