Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Read More...
View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleRetailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...
View articleMy digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...
View articleWith a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...
View articleEmployees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giv...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleIntegrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...
View articleBlogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleWhere do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleIn using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Read More...
View articleBrand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleUsers will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...
View articleFacebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleThese constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Read More...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleTravelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
View articleSixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here ar...
View articleFor two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...
View articleEverything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View article