The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleThe online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...
View articleTwitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disaster...
View articleWhether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleThe racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...
View articleTwitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
View articleThe show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...
View articleThere's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of oper...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articleThe Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleDish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...
View articleSocial networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
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