As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleA new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertisi...
View articleFacebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleThe ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleWhen video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than ...
View articleDespite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...
View articleGeico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleConfirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, Fe...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleA video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. ...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
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