Neither affinity program nor market research. Yet somehow, Google's new counter tool is a search awareness benchmark. Read More...
View articleUPDATE: Best known for its TV ads, Monster didn't forget interactive in its ten-year anniversary effort. Read More...
View articleUPDATE: With the stroke of the president's pen moving the legislation into law Tuesday, e-mail marketers will have to complywith new opt-out measures....
View articleA little evangelism goes a long way -- especially when budgets are tight. Read More...
View articleConsumer interest is leading the way, but businesses are also opening up to new PC purchases – especially notebooks. Read More...
View articleAn opening in the top slot could presage a change in the direct marketing org's position on interactive. Or maybe not. Read More...
View articleOnline now boasts a two percent share of Britain's total media spend, according to IAB UK's annual survey of online media companies. Read More...
View articleAs retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. Read More...
View articleCustomers are hitting bumps along the online purchasing path. How to smooth the road. Read More...
View articleThe ISP's update to its 'accelerated' dial-up service includes a tool to squash the hated ad format. Read More...
View articleResponsys adds its name to a growing list of e-mail service providers offering to hand-hold clients all the way to the inbox. Read More...
View articleWebcasts and e-mail newsletters are expected to show the most growth. Read More...
View articleUPDATE: The company's ad technology division, Atlas DMT, will incorporatetools to serve the hot paid search market. Read More...
View articleUPDATE: The search engine cleans up its AdWords act and integrates Froogle listings with Google results. Read More...
View articleSpam isn't just about corporate networks and productivity anymore. Now it's personal. Read More...
View articleDust off that autoresponder. Paul's got a new use for it. Read More...
View articleIt's not as easy as tallying click-throughs, but measuring branding is getting more accessible. Read More...
View articlePointRoll hires two former DoubleClick execs; Bally Total Fitness hires Webmaster, names interactive firm for new initiatives; Vaybee.com AG renews wi...
View articleThink someone's spending crazy amounts on a keyword? Maybe she's driving sales off line. Read More...
View articleTake your pick: Search engines for the right- or left-brained, paid listings included. Read More...
View articleResponsys adds its name to a growing list of e-mail service providers offering to hand-hold clients all the way to the inbox. Read More...
View articleIt's a great shame 'Brand Aid' is so poorly organized, since author Brad VanAuken is clearly a master of the branding game with plenty of insight to s...
View articleUPDATE: The online advertising firm makes an acquisition worth about $9.5 million. Read More...
View articleThe Web search giant goes digging for information on FedEx or UPS parcels. Read More...
View articleWords for marketers (and everyone else, for that matter) to live by. Read More...
View articleDon't get stumped by missing data or overwhelmed by too much. Read More...
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