IAB Development Series Comes to Boston
Media

IAB Development Series Comes to Boston

27y Beth Cox

IAB Development Series Comes to Boston

The Internet Advertising Bureau (IAB) said itsProfessional Development Series, an educational workshop for professionalsentering the Internet advertis...

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Research: What Do Media Buyers Want?
Media

Research: What Do Media Buyers Want?

27y Janet Ryan and Nancy Whiteman

Research: What Do Media Buyers Want?

Media Buyers sound off about Internet Ad Sales Reps in J.M.Ryan & Associates' recent survey. Janet and Nancy present key findings, illustrating wh...

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To Link Or Not To Link
Marketing

To Link Or Not To Link

27y Gerry McGovern

To Link Or Not To Link

Jean-Pierre Bazinet has a Movie-List web site that links to almost 1000 movie trailers. Sounds good for movie fans and movie studios alike, right? But...

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AdForce Loss Climbs on Higher Revenues
Media

AdForce Loss Climbs on Higher Revenues

27y Beth Cox

AdForce Loss Climbs on Higher Revenues

Outsourced ad management and delivery company AdForce Inc. posted a net loss for thethird quarter ending Sept. 30 of $6.46 million, compared to a loss...

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Australian Online Real Estate Market Growing
Audience

Australian Online Real Estate Market Growing

27y Michael Pastore

Australian Online Real Estate Market Growing

In Australia, the business models of real estate players are driven by acombination of advertising (dependent on page impression volume) and listingfe...

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StuffLikeMine.com
Media

StuffLikeMine.com

27y Nick Usborne

StuffLikeMine.com

It can be hard for someone with a small business idea to find the resources to build it to its full potential. So when you're thinking of your great I...

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Top 50Web Sites of September 1999
Audience

Top 50Web Sites of September 1999

27y Michael Pastore

Top 50Web Sites of September 1999

The Top 50 Web sites for the month of September 1999 ranked by unique users according to PC Data Online. Read More...

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IMAKE to Build Ad Delivery System for 24/7 Media
Media

IMAKE to Build Ad Delivery System for 24/7 Media

27y Beth Cox

IMAKE to Build Ad Delivery System for 24/7 Media

IMAKE Software & Services said it has beentapped to construct the next generation advertising system for ad network 24/7 Media Inc. Read More...

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iFreedom.com Offers Free Access with Closeable Ad Window
Media

iFreedom.com Offers Free Access with Closeable Ad Window

27y Beth Cox

iFreedom.com Offers Free Access with Closeable Ad ...

iFreedom.com launched its free Internetaccess service -- backed by advertising but without the distraction ofcontinuous advertising windows. Read More...

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Who Dat Gonna Get Fat Traffic?
Media

Who Dat Gonna Get Fat Traffic?

27y Dana Blankenhorn

Who Dat Gonna Get Fat Traffic?

For the last week, Dana's been wandering the halls of last week's Internet World trade show, in search of good stories (or at least good lessons) that...

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Computer, Internet Use Up Among Americans
Audience

Computer, Internet Use Up Among Americans

27y Michael Pastore

Computer, Internet Use Up Among Americans

The US Census Bureau found that the use of computers by Americans of all ages is up, and the Internet has everything to do with it. Read More...

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BuySellBid.com Signs Classified Pact with Clear Channel
Media

BuySellBid.com Signs Classified Pact with Clear Channel

27y Beth Cox

BuySellBid.com Signs Classified Pact with Clear Ch...

Online multimedia classifieds company BuySellBid.com signed a three-yearpreferred partner agreement with Clear Channel Communications to be theprimary...

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internet.com Acquires Internet News Bureau
Media

internet.com Acquires Internet News Bureau

27y Beth Cox

internet.com Acquires Internet News Bureau

internet.com, the E-Business and InternetTechnology Network, acquired Internet News Bureau, an onlinepress release distribution service, from Multimed...

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A Brief History Of Branding
Marketing

A Brief History Of Branding

27y Greg Sherwin and Emily Avila

A Brief History Of Branding

In its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...

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No Rest For The Weary
Marketing

No Rest For The Weary

27y Tom Kuegler

No Rest For The Weary

Remember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...

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Getty Images Forms Marketing Alliance with Warp 10
Media

Getty Images Forms Marketing Alliance with Warp 10

27y Beth Cox

Getty Images Forms Marketing Alliance with Warp 10

Imagery provider Getty Images Inc. signed a marketingalliance with Warp 10 Technologies, a business-to-businessInternet resource for the creative comm...

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Mediaplex, Ariba to Integrate Applications
Media

Mediaplex, Ariba to Integrate Applications

27y Beth Cox

Mediaplex, Ariba to Integrate Applications

E-business marketing and technology company Mediaplex Inc. said it will integrateits real-time online media buying solution with the Ariba Inc. busine...

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Surfree.com Signs with Adsmart
Media

Surfree.com Signs with Adsmart

27y Beth Cox

Surfree.com Signs with Adsmart

Ad-backed ISP Surfree.com signed with Adsmart, an online advertising networkcomprising more than 300 Web sites totaling 2.5 billion monthly impression...

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Report: Large Firms Have the Edge in Personalization Race
Media

Report: Large Firms Have the Edge in Personalization Race

27y Beth Cox

Report: Large Firms Have the Edge in Personalizati...

A new industry report concludes that larger firms have an advantage oversmaller firms when it comes to personal service to consumers via softwareappli...

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ValueClick Plans IPO
Media

ValueClick Plans IPO

27y Beth Cox

ValueClick Plans IPO

Cost-per-click ad network ValueClick Inc. filed a registrationstatement with the Securities and Exchange Commission for an initial publicoffering that...

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L90 Introduces Enhanced Ad Tracking and Serving
Media

L90 Introduces Enhanced Ad Tracking and Serving

27y Beth Cox

L90 Introduces Enhanced Ad Tracking and Serving

Online advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...

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Clicks, Brands And Mortar
Marketing

Clicks, Brands And Mortar

27y Martin Lindstrom

Clicks, Brands And Mortar

Firms that use traditional marketing techniques rather than Internet strategies are known as "bricks-and-mortars." And they've been dubbed the true lo...

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The Revolution Is Coming...
Media

The Revolution Is Coming...

27y Tom Hespos

The Revolution Is Coming...

While online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...

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Y2K And The Urge For Release
Marketing

Y2K And The Urge For Release

27y Chris Maher

Y2K And The Urge For Release

First, an apology. This is yet another article about the (sigh) Y2K thing. Maher agrees that everything that could possibly be written about it has al...

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A Really Good Bar Code
Media

A Really Good Bar Code

27y Dana Blankenhorn

A Really Good Bar Code

Always nice to see John Seely Brown. Casually dressed, but elegant in that old Silicon Valley way, Mr. Seely Brown is the chief scientist at Xerox PAR...

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kforce.com Launches Campaign, Buys Super Bowl Ads
Media

kforce.com Launches Campaign, Buys Super Bowl Ads

27y Beth Cox

kforce.com Launches Campaign, Buys Super Bowl Ads

Romac International's online career management and recruiting site kforce.com launched a multimillion dollaradvertising initiative that includes the p...

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E-Commerce Advertising Network Launched
Media

E-Commerce Advertising Network Launched

27y Beth Cox

E-Commerce Advertising Network Launched

WiseAds New Media Inc. has launched ane-commerce advertising network to link branded e-commerce sites with targetedadvertisers looking to reach qualif...

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