A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...
View articleA class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...
View articleIn a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 mil...
View articleThis year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...
View articleCES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...
View articleAaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014....
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleThe future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...
View articleAri Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Read More...
View articleI want to bring you some new perspectives on the largest search engine in China. Read More...
View articleCoca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...
View articleStaples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L wit...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articleBump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products....
View articleIf a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic market...
View articleWith 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...
View articleMost marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing a...
View articleAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleThe campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...
View articleHackers posted information from over 4.6 million Snapchat user accounts after the firm failed to "adequately address" reports of a security flaw in th...
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleYour digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Read More...
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
View articleAs SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Read More...
View articleStop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
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