GE Healthcare deploys user-generated media and viral elements in a corporate branding campaign. Read More...
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View articleThe Government Accountability Office (GAO) surveyed seven federal departments to account for obligated federal dollars spent on public relations and a...
View articleAs a postscript to ClickZ's feature story on mobile search , it's interesting to see Redmond has bought its way into that market with the acquisition ...
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View articleBig-brand egos aren't a component of search engine algorithms. Read More...
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View articleTo promote its charity all-star basketball game, the fast food giant digs into the archives and comes up with some unique footage. Read More...
View articleWhen last we heard from GM , the company was drafting off Ford's Super Bowl hybrid ad by buying the keyword "Kermit." Now it's turning NYPost.com yell...
View articleLetting consumer creativity run wild -- with your content. Read More...
View articleThe Aegis group digital operation buys a buzz marketing agency. Read More...
View articleYahoo! hires Scheckner to head trade marketing; Weather Channel mobile chief to lead MMA as global chair; Gary Price goes to Ask Jeeves. Read More...
View articleThe video search engine will insert ads, sold by Eyeblaster, into content from U.K. news network ITN. Read More...
View articleLocaModa develops a phone-to-screen platform to help businesses engage passersby. Read More...
View articleWhy Goodmail's deals with AOL and Yahoo! open up new possibilities for e-mail marketers. Read More...
View articleCollege students rely on online ads to research purchases, recent grads use the Web as a tool to begin a professional career. Read More...
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