Consolidation in Online Newspaper Business
Media

Consolidation in Online Newspaper Business

20y Pamela Parker

Consolidation in Online Newspaper Business

TownNews.com gobbles up PowerOne Media's properties in hopes of offering media buyers a one-stop-shop. Read More...

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Serving Viral Marketing to Hungry Consumers
Media

Serving Viral Marketing to Hungry Consumers

20y Tessa Wegert

Serving Viral Marketing to Hungry Consumers

A new study shows viral marketing is still popular with consumers. But will too many cooks spoil the broth? Read More...

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Local Search to Hit $13B by 2010
Media

Local Search to Hit $13B by 2010

20y Enid Burns

Local Search to Hit $13B by 2010

Internet Yellow Pages, search and wireless will drive revenue growth in the directory and classifieds market. Read More...

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Kid-Generated Advertising
Media

Kid-Generated Advertising

20y Pamela Parker

Kid-Generated Advertising

The campaign for the upcoming animated flick Doogal takes user-generated marketing to new heights (or lows) Read More...

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Blog-Specific Metrics at Google
Media

Blog-Specific Metrics at Google

20y Pamela Parker

Blog-Specific Metrics at Google

Apparently, Google Analytics isn't enough Read More

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Daily Candy Sale in the Offing
Media

Daily Candy Sale in the Offing

20y Zachary Rodgers

Daily Candy Sale in the Offing

The WSJ reports today that Daily Candy's dozen or so e-mail newsletters are on the block Read More...

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Dream Home = Dream Traffic for HGTV.com
Media

Dream Home = Dream Traffic for HGTV.com

20y Rebecca Lieb

Dream Home = Dream Traffic for HGTV.com

HGTV's fourth annual dream home giveaway , with a strong Web component , drove record traffic to HGTV.com. "The HGTV Dream Home Giveaway is so popular...

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Have You Been Plogged?
Marketing

Have You Been Plogged?

20y Dave Evans

Have You Been Plogged?

Amazon has a new social media platform for selling books. Five tips for making it, or any social media marketing campaign, work better. Read More...

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Execs & Accounts for February 15, 2006
Media

Execs & Accounts for February 15, 2006

20y Zachary Rodgers

Execs & Accounts for February 15, 2006

Agency.com picks up pro bono work for World Trade Center Memorial Foundation; RedEnvelope promotes Korotzer. Read More...

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Ford Invents Adrenaline-Related Dysfunction for New Campaign
Media

Ford Invents Adrenaline-Related Dysfunction for New Campaign

20y Pamela Parker

Ford Invents Adrenaline-Related Dysfunction for Ne...

Micro-site lets viewers diagnose "O.A.D." Read More...

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Movie Viral Will Pimp Your MySpace Profile
Media

Movie Viral Will Pimp Your MySpace Profile

20y Zachary Rodgers

Movie Viral Will Pimp Your MySpace Profile

A new campaign for parody flick "Date Movie" takes a page from last year's online viral hit for "Wedding Crashers". Read More...

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Redefining the Media Value Chain
Data insights

Redefining the Media Value Chain

20y Andy Chen

Redefining the Media Value Chain

With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media. Read M...

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Goodmail: Beyond the Uproar and Trash Talk
Email

Goodmail: Beyond the Uproar and Trash Talk

20y Kirill Popov and Loren McDonald

Goodmail: Beyond the Uproar and Trash Talk

Despite the hubbub, life goes on for most e-mail marketers. Here’s what the deal really means. Read More...

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The Deadly Duo: Spam and Viruses, January 2006
Data insights

The Deadly Duo: Spam and Viruses, January 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, January 2006

2005’s elevated spam levels continue into 2006. Read More...

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A Look Behind the Page
Search

A Look Behind the Page

20y P.J. Fusco

A Look Behind the Page

More behind-the-page SEO techniques to encourage search-referred traffic to your site. Read More...

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DoubleClick E-Mail Solutions Goes to Epsilon
Media

DoubleClick E-Mail Solutions Goes to Epsilon

20y Enid Burns

DoubleClick E-Mail Solutions Goes to Epsilon

Consolidation of e-mail service providers continues. Read More...

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MSN's Magic Keywords, Outed!
Media

MSN's Magic Keywords, Outed!

20y Pamela Parker

MSN's Magic Keywords, Outed!

When MSN told me their "Search and Win" contest was based on rewarding visitors who type in certain keywords, I figured it was only a matter of time.....

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SEMPO Elections Scandal-free, So Far
Media

SEMPO Elections Scandal-free, So Far

20y Kate Kaye

SEMPO Elections Scandal-free, So Far

SEMPO, the Search Engine Marketing Professional Organization, is holding its annual elections for its board Read More...

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Another Trademark Battle Flares Up
Media

Another Trademark Battle Flares Up

20y Pamela Parker

Another Trademark Battle Flares Up

The claims, they are all too familiar Read More

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Valentine's Viral
Media

Valentine's Viral

20y Pamela Parker

Valentine's Viral

Still stumped for an appropriate Valentine's day gesture? This viral magnetic poetry game from TribeAgency might help you keep out of hot water with y...

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GoDaddy Woos the Ladies
Media

GoDaddy Woos the Ladies

20y Pamela Parker

GoDaddy Woos the Ladies

Maybe it's hoping to win back the women it's alienated with its adolescent Super Bowl ad campaign Read More...

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AOL: After Burnett, Kutcher
Media

AOL: After Burnett, Kutcher

20y Zachary Rodgers

AOL: After Burnett, Kutcher

Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming? Two weeks after it announced it’s working with Mar...

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Akimbo Launches "Click-to-Donate"
Media

Akimbo Launches "Click-to-Donate"

20y Rebecca Lieb

Akimbo Launches "Click-to-Donate"

Now you can donate to charity with a click of the TV remote. Video-On-Demand player Akimbo has launched the "Akimbo Cares" channel for non-profits, do...

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MSN Tempts Would-Be Searchers With Prizes
Media

MSN Tempts Would-Be Searchers With Prizes

20y Pamela Parker

MSN Tempts Would-Be Searchers With Prizes

The Microsoft property is the latest to incentivize users to search. Read More...

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The Commoditization of Advertising
Marketing

The Commoditization of Advertising

20y Mark Kingdon

The Commoditization of Advertising

Soon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Read More...

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A Simplified, Accountable Approach to Developing Media Strategy
Media

A Simplified, Accountable Approach to Developing Media Strategy

20y Hollis Thomases

A Simplified, Accountable Approach to Developing M...

Applying a one-page business plan to your media buying strategies. Read More...

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Coors Taps Avenue A / Razorfish
Media

Coors Taps Avenue A / Razorfish

20y Zachary Rodgers

Coors Taps Avenue A / Razorfish

aQuantive’s agency unit will handle all aspects of interactive marketing for the client. Read More...

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