Tranparency in viral campaigns is necessary, but posting step-by-step instructions on your Web site might turn transparent into bold print Read More...
View articleSome pretty impressive campaigns were finalists at Yahoo's first Searchlight Awards in New York yesterday Read More...
View articleAn executive crash course in Web analytics. Last of a six-part series. Read More...
View articleGaining credibility with consumers is an ever-present marketing challenge. Here's how GM used Google in an attempt to build it, and two other methods ...
View articleThe right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...
View articleHBO leveraged consumer-generated content site Webshots and Google Maps technology to create two innovative campaigns for upcoming shows. Read More...
View articleMore complex e-mail campaigns require a much more rigorous strategy process. Here’s how to start. Read More...
View articleAmong the anointed, imc2 and Bridge were previous roster agencies. Read More...
View articleTeens and young adults in Europe click on 10 percent of online ads. Read More...
View articleShunning its channel-based structure, the publishing giant has reorganized its business around the markets it serves with its various media properties...
View articleThe company is changing its name, its approach and its offerings for advertisers. Read More...
View articleAn ad representation agreement will cover multiple titles released over the next few years. Read More...
View articleScotland has finally figured out that its greatest attraction isn't haggis, or even whisky Read More...
View articleTime Warner launched OfficePirates.com, a men's interest broadband site with serialized video that parodies office situations like getting fired, offi...
View articleMoveOn.org is accusing AOL of threatening "the very existence of online civic participation and the free Internet as we know it." How? It's because of...
View articleIt's not clear if the BBC's Excess All Areas site is trying to discourage drug use or just help you decide what to mix with your X for a smoother come...
View articleGlam Media appoints Portale as publishing director; Google taps Brilliant to head philanthropic efforts; imc2 Philly office gets managing director. Re...
View articleNew "plug-and-play" agency Denuo will be led by online luminaries Nick Pahade and Rishad Tobaccowala. Read More...
View articlePay-per-call advertising players are aggressively courting SEMs and media agencies. Read More...
View articleA Weather Channel vet takes the trade group's reins for 2006. Read More...
View articleNational Lampoon, the venerable brand behind "Animal House" and "Van Wilder" has launched Toga!, a broadband site with content geared toward the 18 to...
View articleBy changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Read More...
View articleMatch wits with Yahoo! Research’s fantasy search buzz prediction game in which you bet for (or against) emerging technologies and trends. Read More...
View articleNBC released some tidbits about how its multi-platform strategy is panning out Read More...
View articleAsk.com is giving Jeeves the butler a proper farewell, announcing yesterday that it will send him off with a Jeeves' Retirement mini-site Read More...
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