Facebook ads finally prove their worth
Insights

Facebook ads finally prove their worth

13y Lucy Smeddle

Facebook ads finally prove their worth

A new report by digital marketing company Kenshoo Social has revealed that companies who utilise Facebook adverts to spread their brand's message have...

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IAB launches new Digital Policy Guide
Disruptive MarTech

IAB launches new Digital Policy Guide

13y Lucy Smeddle

IAB launches new Digital Policy Guide

In a bid to help digital marketers stay up-to-date with online advertising regulations, the Internet Advertising Bureau (IAB) has launched a new secti...

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Microsoft attacks rival Google over phone app
Headline News

Microsoft attacks rival Google over phone app

13y Lucy Smeddle

Microsoft attacks rival Google over phone app

Internet giants Google and Microsoft have become embroiled in a bitter argument after the debut of a new YouTube app for the Windows Phone was blocked...

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Facebook teams with Paypal to test new mobile payment feature
Disruptive MarTech

Facebook teams with Paypal to test new mobile payment feature

13y Lucy Smeddle

Facebook teams with Paypal to test new mobile paym...

In a bid to tap into the growing mobile payments market, social media giant Facebook has announced it is in discussions with PayPal to launch a new mo...

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World's largest PC provider sells more mobile devices than PCs
Insights

World's largest PC provider sells more mobile devices than PCs

13y Lucy Smeddle

World's largest PC provider sells more mobile devi...

The growing mobile market is something many digital marketers are looking to take advantage of as Lenovo reveals that, for the first time ever, it has...

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Leading brands to unveil future digital marketing plans at ad:tech
Events & Awards

Leading brands to unveil future digital marketing plans at ad:tech

13y Lucy Smeddle

Leading brands to unveil future digital marketing ...

ad:tech has revealed that over 30 leading brands will be unveiling their digital agendas at the up-coming digital marketing spectacular taking place t...

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Marketers must utilise video or risk being left behind
Insights

Marketers must utilise video or risk being left behind

13y Lucy Smeddle

Marketers must utilise video or risk being left be...

A new report analysing Google's universal search results has revealed that video is the most hunted for piece of media on the internet, highlighting a...

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Social media gets political in new UN announcement
Headline News

Social media gets political in new UN announcement

13y Lucy Smeddle

Social media gets political in new UN announcement

A landmark announcement issued by the UN has revealed that laws that apply to all states, and specifically the UN Charter which governs international ...

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Top 10 fastest responding brands on Twitter revealed
Insights

Top 10 fastest responding brands on Twitter revealed

13y Lucy Smeddle

Top 10 fastest responding brands on Twitter reveal...

Social Bakers has released a list of the top 10 fastest responding brands on Twitter, each of whom recognise the importance of interacting and respond...

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96% of businesses to increase digital marketing spend by 2014
Insights

96% of businesses to increase digital marketing spend by 2014

13y Lucy Smeddle

96% of businesses to increase digital marketing sp...

Savvy companies looking to stay on top of the digital revolution are reportedly looking to invest greater amounts in their digital marketing platforms...

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Online consumers noticing retargeted ads
Disruptive MarTech

Online consumers noticing retargeted ads

13y Lucy Smeddle

Online consumers noticing retargeted ads

Online retailers are investing more capital into retargeted advertisements in a bid to remind shoppers of items they have previously shown an interest...

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Robert Downey Jnr fronts new HTC campaign
Acquisition

Robert Downey Jnr fronts new HTC campaign

13y Lucy Smeddle

Robert Downey Jnr fronts new HTC campaign

Taiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...

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Microsoft accuses Google of violating Gmail users’ privacy
Media

Microsoft accuses Google of violating Gmail users’ privacy

13y Lucy Smeddle

Microsoft accuses Google of violating Gmail users’...

Under its campaign to promote security issues, Microsoft has claimed that Google has been reading private email conversations between Gmail users. Rea...

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Struggling to create a content marketing strategy? Look no further!
Disruptive MarTech

Struggling to create a content marketing strategy? Look no further!

13y Lucy Smeddle

Struggling to create a content marketing strategy...

Many digital marketers are increasingly discovering the benefits of content marketing above SEO. Check out this infographic, which reveals how to put ...

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Twitter experts explain how videos go viral
Video

Twitter experts explain how videos go viral

13y Lucy Smeddle

Twitter experts explain how videos go viral

Although Twitter has recognised there is no set formula to how videos go viral, its UK Research team recently analysed 3 massively popular recent vide...

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Advertising pulled from ask.fm as backlash over online abuse continues
Headline News

Advertising pulled from ask.fm as backlash over online abuse continues

13y Lucy Smeddle

Advertising pulled from ask.fm as backlash over on...

David Cameron has asked companies and individuals to boycott the social media site, whose anonymous users drove 14-year-old Hannah Smith to commit sui...

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Ovum reveals IT giants struggling to build integrated digital marketing platforms
Insights

Ovum reveals IT giants struggling to build integrated digital marketing pla...

13y Lucy Smeddle

Ovum reveals IT giants struggling to build integra...

A new report has shown that despite their size, IT giants are lagging behind the digital revolution by failing to build complete digital marketing pla...

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E!'s proposition to develop TV show based on Instagram blog proves power of social media
Media

E!'s proposition to develop TV show based on Instagram blog proves power of...

13y Lucy Smeddle

E!'s proposition to develop TV show based on Insta...

Leading US entertainment channel, E!, will reportedly develop a new series based on the 'Rich Kids of Instagram’ Tumblr blog, highlighting how pervasi...

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New report reveals top sites shared by digital marketers
Headline News

New report reveals top sites shared by digital marketers

13y Lucy Smeddle

New report reveals top sites shared by digital mar...

Research conducted by Leadtail and NetBase has revealed that digital marketers are favouring sites like Forbes, Huffington Post and New York Times whe...

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Love it or hate it? Marmite's new ad causes controversy as complaints come in thick and fast
Acquisition

Love it or hate it? Marmite's new ad causes controversy as complaints come ...

13y Lucy Smeddle

Love it or hate it? Marmite's new ad causes contro...

A new campaign launched by Unilever brand Marmite which includes a 90 second TV advert has caused controversy among many who have taken offence to its...

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Pizza Hut unites data sets to provide personalised online experiences
Media

Pizza Hut unites data sets to provide personalised online experiences

13y Lucy Smeddle

Pizza Hut unites data sets to provide personalised...

To mark its 40th birthday, Pizza Hut has united its data sets to provide a more personalised online content experience for customers. Working alongsid...

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Digital marketers shouldn’t overlook Baby Boomers
Insights

Digital marketers shouldn’t overlook Baby Boomers

13y Lucy Smeddle

Digital marketers shouldn’t overlook Baby Boomers

A new study by the AARP, Google and Ipsos MediaCT, has highlighted how digital marketing strategies should not turn a blind eye to the Baby Boomers ou...

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Digital marketing spend on the rise
Insights

Digital marketing spend on the rise

13y Lucy Smeddle

Digital marketing spend on the rise

According to new figures from a Nielsen quarterly report, online advertising is taking up an increasingly large amount of global marketing spend. Read...

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Samsung gets creative with Galaxy S4 'stare down'
Media

Samsung gets creative with Galaxy S4 'stare down'

13y Lucy Smeddle

Samsung gets creative with Galaxy S4 'stare down'

The Samsung Galaxy S4 can detect when you are looking at it. As a result, Swisscom decided to set up a staring contest at Zurich rail station. Check o...

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In praise of video content
Insights

In praise of video content

13y Lucy Smeddle

In praise of video content

Using videos is becoming increasingly important in the world of digital marketing. Read More...

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Google+ criticised for lack of impact on search campaigns
Insights

Google+ criticised for lack of impact on search campaigns

13y Lucy Smeddle

Google+ criticised for lack of impact on search ca...

A new report has revealed that users are still not convinced by Google+. Read More...

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BrewDog refuses to roll over for ASA
Acquisition

BrewDog refuses to roll over for ASA

13y Lucy Smeddle

BrewDog refuses to roll over for ASA

Co-founder of BrewDog, James Watt, didn't pull any punches in letting the Advertising Standards Authority know exactly what the company thought of the...

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