A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleColumnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...
View articleMark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...
View articleBusinesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...
View articleThis year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...
View articleWith 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleStop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleThese are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Read More...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleTomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleBryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...
View articleStart 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleVery few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleTo help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
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