Most companies have three distinct languages being used internally: marketing speak, tech speak, and design speak. It's vital to find a good interpret...
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View articleTune out the voices in your head and tune in to your customer's voice to find out their needs. Read More...
View articleThe costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Read Mo...
View articleTo increase the odds of higher conversion rates for you and higher satisfaction for your consumers, you need to consider the structure, tone, and form...
View articleInstead of companies worrying about keeping ahead of their competition, they should be worried about keeping pace with their customers. Read More...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleSince integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...
View articleWe need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas ou...
View articleAre the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Read More...
View articleIt's important to understand the perspectives of the naysayers in your company in order to get the best results out of your conversion rate optimizati...
View articleAre the marketing messages on your website as clear as they can be? Consider these examples. Read More...
View articleMass customization does not spell certain death for analytics. Quite the opposite. Read More...
View articleMeasuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Read More...
View articleThe elements, advantages, and drawbacks of personas used in usability testing. Read More...
View articleCompanies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. Read Mo...
View articleMarketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...
View articleWe are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first....
View articleWhen measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...
View articleAnd most of the time, common sense is not so common. Read More...
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