New writer Jack Aaronson takes the reins of ClickZ's Personalization column and begins by laying out his goals and aims. Read More...
View articleEver feel like technology that's supposed to make things simpler and quicker just ends up creating more complications? Read More...
View articleWhen you go about collecting information from your customers, make sure you're not simply collecting data for data's sake. Read More...
View articleIs customer lifetime value an antiquated notion that has no place in today's marketing world? Arthur thinks so. Read More...
View articleMagic bullets? Instant gratification? Planning, delivery, and execution require time, investment, and commitment. Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleIt may be better to give than to receive, but Dev urges you to ignore that maxim when it comes to spam. Read More...
View articleIf customers are stuck, your site isn't sticky. Is the problem your GUI? Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleWho's really benefiting from online privacy initiatives? Dev comes up with a surprising answer. Read More...
View articleDoes your site pass the one page only indicator? Take this test to find out if your Web site can qualify customers to learn what they want -- and conv...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleIn your persuasive writing, you may choose to take the road less traveled, but you've got to decide upon a path. Bryan says you've got a better chance...
View articleWhy haven't Web advertising companies transitioned smoothly to direct marketing? Dev thinks it's because there's a fundamental incompatibility. Read M...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View article"The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the cr...
View articleYou may think arming yourself with facts and data will help you convert prospects into customers, but Bryan says it's more important that prospects tr...
View articleA reader provoked more ruminations from Dev on the inefficiency of Web marketing and what can be done to tackle the problem. Read More...
View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleHave we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...
View articleSnazzy unique navigation may wow your site visitors, but if it hinders them from finding what they need, they won't be hanging around very long. Read ...
View articleSome marketers have made the Web an annoying and obtrusive place to shop. But the people who bring you pop-under ads are not solely to blame for their...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleLast week's column solicited suggestions for a new data analytics acronym. This week, Dev shares some enthusiastic responses he received. Read More...
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