Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleIf social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleAs technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleOne of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of s...
View articleIf you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleAs the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust ...
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