According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleMediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleAt the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scene...
View articleWhen you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...
View articleIf you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...
View articleClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals...
View articleThe effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...
View articleRates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has ...
View articleFacebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleTwitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
View articleGroupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel boo...
View articleDespite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleHoliday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...
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